Senior Manager, Audience Data

Summary

Join YouGov as a Senior Manager, Audience Data and play a key role in expanding our Audience Data proposition. You will work with agencies, media owners, and brands to activate YouGov’s rich data assets across the digital advertising ecosystem. This involves building strategic partnerships, managing integrations, and driving revenue. You will be responsible for client and partner engagement, enhancing data activation offerings, and providing data engineering teams with client feedback. The role requires proven experience in data analytics or digital advertising and familiarity with various data platforms. You will leverage your analytical and problem-solving skills to deliver optimal audience solutions for clients.

Requirements

• Proven experience in data analytics or digital advertising, with a strong understanding of the digital ecosystem
• Familiarity with DMPs, DSPs, data clean rooms, and ID providers (e.g., LiveRamp, Xandr, TTD, Google, AWS)
• Analytical Mindset: Ability to interpret large datasets, identify patterns, and communicate insights effectively
• Problem-Solving Ability: hands-on approach with a proactive attitude to overcome challenges and optimize processes
• Ability to explain complex technical concepts to both technical and non-technical stakeholders
• Detail-Oriented: High standard for accuracy and quality in data handling and project execution
• Adaptability: Comfortable working in a fast-paced environment with evolving priorities

Responsibilities

• Sell and manage audience data projects, from campaign activations to large-scale integrations
• Be the primary point of contact for YouGov’s audience partners, ensuring successful collaboration and revenue growth
• Work with internal teams to enhance YouGov’s data activation offerings and simplify delivery processes
• Position YouGov’s Activation solutions as a natural extension of our insights and planning tools
• Provide data engineering teams with client feedback and technical requirements to develop scalable solutions
• Guide internal stakeholders on how to leverage Activation to maximize client impact
• Assist clients in enhancing their first-party data with YouGov insights and create actionable use cases
• Collaborate with clients to identify and deliver optimal audience solutions for their campaign goals
• Develop structured and automated data delivery processes for seamless integration with partners
• Maintain documentation on workflows, partner details, and project processes
• Analyze audience usage reports and share insights with sales and client teams to drive growth
• Utilize data clean rooms and onboarding partners to match YouGov data with first-party datasets

Preferred Qualifications

• Experience working within an agency, media, or ad tech environment
• Hands-on experience with data platforms and audience targeting solutions
• Strong commercial acumen and the ability to translate business needs into data-driven solutions

Benefits

• Paid vacation, holidays and sick days
• Flexible working arrangement available
• Group medical, dental and vision insurance
• Company-paid life and disability insurance
• Paid parental leave
• 401(k) with company match