Senior Manager, Donor Lifetime Value

Summary

Join NPR, a leading multimedia organization, as a Senior Manager of Fundraising to spearhead philanthropic initiatives. You will design and execute strategies to boost lifetime donor value, working with current donors contributing up to $1,000 annually. This role involves collaborating with internal teams and external partners to achieve fundraising goals. The ideal candidate is a self-starter with strong communication and collaboration skills, passionate about media sustainability. You will manage projects, create fundraising materials, and build relationships with stakeholders. This is a remote-permitted position based in Washington, DC, offering a competitive salary and benefits package.

Requirements

• 6+ years experience in fundraising at a nonprofit organization
• 4+ years of hands-on experience working with CRM and marketing tools
• 2+ years of experience tracking and reporting on efforts using metrics
• Strong practical experience with identifying and executing segmentation across fundraising channels
• Ability to understand and use metrics to optimize performance
• Demonstrated interest in the media landscape, with knowledge of the latest trends and best practices
• Outstanding collaboration skills with a proven ability to work cross-functionally and gain the respect and support of internal and external clients; experience working closely with creative people, teams and freelancers
• Strong listening, writing, and speaking skills
• Cultivate and support an inclusive and equitable workplace culture
• Bachelor's degree or equivalent in work experience

Responsibilities

• Lead projects that retain and upgrade NPR and NPR Network donors
• Drive initiatives from kick-off through execution; set goals; manage timelines, approvals, comms, and reports; present concepts and deliverables to stakeholders
• Write effective project briefs for teams, freelancers and vendors; create fundraising materials as needed
• Manage an annual calendar, prioritizing revenue opportunities across multiple initiatives and teams
• Develop a robust pipeline of donors for cultivation by mid-level and major donor teams
• Weave retention tactics into donor experiences as a fan/listener/reader on NPR digital platforms
• Identity and prioritize fundraising opportunities to retain current supporters; Support personalized and behavior-driven retention
• Devise and execute channel, messaging and incentive tests
• In collaboration with teammates focused on donor acquisition and product, work to optimize landing pages, forms and supporter experience
• Develop and update internal-facing process and guideline documents
• Build trusting relationships with stakeholders that create a culture of teamwork and collaboration in driving fundraising results
• Hire, lead and nurture an Associate, Donor Lifetime Value in meeting team goals; Coordinate the activities of associates to ensure efficient and effective operations; Motivate them through challenges and ensure they have the support and coaching they need to excel and grow in their careers
• Collaborate with fundraising, comms, editorial, marketing, and product teams at NPR
• Work directly with Member Station partners, consultants, vendors, and agencies to drive results, as needed
• Give and receive feedback with curiosity and a learner's mindset
• Other duties as assigned

Preferred Qualifications

• Experience working at a media organization
• Experience managing complex subscription and/or federated nonprofit membership programs preferred
• Experience with automation based on scenarios, rules, triggers, and/or conditions

Benefits

• Health and wellness
• Paid time off
• Financial well-being
• Medical
• Dental
• Vision
• Life/ accidental death and dismemberment
• Long-term disability
• Short-term disability
• Voluntary retirement savings