Senior Manager, Media & ABX Strategy

Summary

Join ROI·DNA as a Senior Manager, Media & ABX Strategy! In this role, you will develop and execute comprehensive paid media and ABX strategies for clients, manage client accounts, and analyze data to inform strategic decisions. You'll need 5-7 years of relevant experience, including managing a team, and expertise in various paid media platforms. The position offers a 100% remote work environment, competitive salary, and excellent benefits, including comprehensive health insurance, 401k matching, generous PTO, parental leave, and wellness stipends. You'll be part of a dynamic, inclusive team with opportunities for professional development. Apply today!

Requirements

• 5-7 years of relevant work experience in developing strategies for ABX and paid media strategy
• Experience managing 1-3 employees
• Experience in using various paid media platforms and an understanding of how they all work together (e.g., Google, Bing, LinkedIn, Meta, Reddit, Publisher Direct, Content Syndication, 6sense, TheTradeDesk)
• The ability to connect the dots between paid media, campaign landing pages, email nurture campaigns, Drift/Qualified, 6sense, and the role content strategy plays in reaching the ideal customer profile
• Ability to work in a flexible, dynamic, and fast-paced environment, managing multiple projects and accounts concurrently
• Proactive self-starter, demonstrating high initiative and critical thinking
• Excellent verbal and written communication skills
• Team player with the ability to collaborate and also work independently

Responsibilities

• Develop comprehensive strategy plans. Following our methodology, create sophisticated paid media and ABX strategy plans while leveraging the expertise of our channel leads, which include programmatic, paid search, paid social, and media direct
• Manage the day-to-day strategy of your assigned clients. Monitor, track, and report on engagement of assigned accounts and results across all programs and campaigns; lead strategy refresh recommendations based on analysis of results
• Ability to be agile as each client's needs are unique. Lead new clients through Media Strategy Intake Sessions - goals, objectives, audience definitions, channel selection, creative and content review - to channel activation with analytics & data integration
• Be data-driven and passionate about reading, analyzing, and interpreting data to inform strategic business decisions. You rely on facts, metrics, and insights to guide strategy and are committed to using data as a foundation for impactful decision-making. Additionally, you excel at empowering others by teaching data literacy and have experience elevating teams through a data-informed mindset

Preferred Qualifications

• A combination of hands-on experience, training, and/or certification in: Account-based platforms: 6sense, 6sense Sales Intelligence, Demandbase, ZoomInfo, and Bombora
• CRM: Salesforce
• MAP: Marketo, Pardot, HubSpot
• Personalization: PathFactory, Folloze, Mutiny
• Conversational Email: 6sense Conversational Email, Qualified, Drift

Benefits

• 100% remote
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 10 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• Quarterly volunteer hours
• Company-paid certifications
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
• Opportunity to work with a dynamic and inclusive team
• Professional development and growth opportunities