VP of Demand Generation

Summary

Join Level Access, a leader in digital accessibility, as their Vice President of Demand Generation. Reporting to the CMO, you will build and scale a high-impact demand engine, leading a cross-functional team responsible for generating high-quality pipeline and accelerating sales velocity. This role requires ownership of various demand programs, including paid media, account-based marketing, and lifecycle campaigns across PLG and SLG motions. You will collaborate closely with Sales, SDR, Customer Success, Product Marketing, and Marketing and Sales Ops. Success in this role involves creating a predictable demand generation engine with clear metrics and integrated ABX programs, driving pipeline growth, and building a high-performing team. The ideal candidate is a senior B2B SaaS marketing leader with extensive experience in customer journey optimization.

Requirements

• 15+ years in B2B demand generation with 8+ in a senior leadership role, ideally in SaaS or high-growth tech
• Proven track record to deliver measurable pipeline and revenue through full-funnel marketing strategies
• Deep understanding of customer journeys and experience optimizing conversion across each stage
• Hands-on experience with paid media, email, ABX, lifecycle marketing, and outbound campaign design
• Strong command of funnel metrics, attribution, lead scoring, and performance optimization
• Proficiency with platforms such as 6sense, Salesforce, Marketo (or equivalents)
• Skilled at building alignment with Sales, SDR, Product Marketing, and CS
• Experience leading global or distributed teams and managing external agencies or partners
• Strong communicator with executive presence and the ability to influence cross-functional strategy

Responsibilities

• Lead global demand generation strategy and execution across PLG and SLG motions, ensuring alignment with pipeline and revenue goals
• Drive the development of full-funnel, multi-channel campaigns that support awareness, engagement, conversion, and expansion
• Ensure the creation and execution of integrated ABX programs in partnership with field marketing and regional sales teams
• Guide outbound campaign strategy in collaboration with Sales and the Global Campaigns team to support SDR and AE outreach
• Be responsible for paid media and email programs to optimize targeting, conversion rates, and overall return on investment
• Ensure lifecycle marketing programs are in place to support onboarding, product adoption, expansion, and customer retention
• Operationalize tools like 6sense, AI, and intent data to enable smarter segmentation, personalization, and prioritization
• Analyze funnel performance and conversion metrics to drive continuous improvement and uncover growth opportunities
• Collaborate with Marketing and Sales Ops to maintain accurate attribution, reporting, forecasting, and pipeline analysis
• Build and amplify demand through strategic partner marketing programs in collaboration with alliances and channel teams
• Be responsible for the demand generation budget and forecast program impact with a strong focus on efficiency and return
• Hire, lead, and mentor a high-performing team across campaign strategy, digital, field, partner, and ABX functions
• Cultivate strong alignment with Sales, Customer Success, Product Marketing, and GTM leadership across regions

Benefits

This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO