Senior Manager, Programmatic & Paid Search User Acquisition

Summary

Join PrizePicks, a rapidly growing sports company, as a Senior Manager, Programmatic & Search to lead acquisition efforts across key performance channels. You will own the strategy and execution of a growing portfolio of mobile-first acquisition channels, driving new user growth efficiently and at scale. Manage multi-million dollar budgets, collaborating with internal and external teams. This role requires strong technical skills, a bias for action, and a deep understanding of mobile app growth. You will oversee a 7-figure annual acquisition budget and mentor a direct report. PrizePicks offers a competitive salary and benefits package.

Requirements

• 6+ years of digital performance marketing experience, with deep expertise in Apple Ads, Google Ads (Search, PMAX, & AC), and mobile programmatic
• Experience owning a 7-figure+ annual performance budget
• Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
• Hands-on experience managing DSPs and programmatic partners utilizing various ad buy and optimization strategies including CPT, CPA/CAC, AEO, and ROAS
• Understanding of creative best practices and creative ad types that can maximize performance on a per channel basis
• Familiarity with ASO/SEO strategy and how it connects to paid search performance
• Proficiency in performance analytics and tools (Tableau, AppsFlyer, etc.)
• Collaborative, curious, and highly organized — able to lead initiatives and operate independently in a fast-paced team
• Strong communication skills and experience presenting to executive stakeholders

Responsibilities

• Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
• Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
• Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
• Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
• Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
• Mentor and manage one direct report while contributing to broader team-wide initiatives

Preferred Qualifications

Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development