SEO Lead

Summary

Join Felix, Canada’s leading end-to-end platform for on-demand healthcare, as their SEO Lead. Reporting to the Director of Growth, you will spearhead Felix’s organic growth by leading the search strategy across AI-optimized content, technical SEO, and organic conversion funnels. This high-impact role focuses on driving non-paid acquisition, expanding Felix’s digital presence, and leveraging AI-enhanced tools. The ideal candidate possesses deep SEO expertise, strong technical and content instincts, and a forward-looking mindset. You will own the SEO roadmap, leverage AI tools for content optimization, experiment with AI search trends, collaborate on site architecture, scale SEO content, and build performance dashboards. This role requires extensive cross-functional collaboration with various teams.

Requirements

• 5–8+ years in SEO, growth marketing, or digital content strategy—ideally with experience in DTC or health tech
• Proven experience scaling organic acquisition using both traditional and AI-enhanced workflows
• Comfort using or managing AI SEO tools (e.g. SurferSEO, Clearscope, Frase, Jasper, ChatGPT, etc.)
• Strong understanding of technical SEO: indexation, page speed, schema markup, sitemaps, redirects, internal linking
• Experience managing freelance writers and editors with clear briefs and style guides
• Familiarity with Google’s evolving AI-in-search experiences (SGE, AI snippets)

Responsibilities

• Own the SEO Roadmap: Lead strategy and execution across technical, content, and programmatic SEO to increase traffic, rankings, and conversion
• AI-Powered Content & Optimization: Leverage generative AI tools (e.g. ChatGPT, Jasper, SurferSEO) to scale content production, keyword clustering, SERP analysis, and metadata optimization—without sacrificing accuracy or brand voice
• Experiment with AI Search Trends: Stay ahead of changes in user behaviour due to tools like Google’s Search Generative Experience (SGE) and AI Overviews; adapt our approach to win visibility in emerging formats
• Site Architecture & Crawl Optimization: Collaborate with Product and Engineering to enhance indexation, crawl budget efficiency, internal linking, and structured data markup
• Scale SEO Content: Partner with writers, editors, and medical reviewers to publish high-quality, compliant, AI-assisted content across service pages and blog resources
• Analytics & Reporting: Build dashboards in GA4, Looker, and GSC to monitor organic performance, AI-generated content tests, and cohort impact
• Cross-Functional Collaboration: Work with Creative, Medical, Brand, and Product teams to ensure SEO strategies align with broader business priorities

Preferred Qualifications

Experience in regulated industries like healthcare or financial services

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and the senior leadership team