Senior Manager, Public Relations & Analyst Relations

Summary

Join UpGuard's marketing team as a critical individual contributor, reporting to the VP of Brand. You will shape UpGuard's external narrative and market perception by building relationships with media, analysts, and influencers. Lead media relations efforts to secure impactful coverage, cultivate analyst and influencer partnerships, and drive content collaborations. Manage press engagements, monitor coverage, and develop compelling messaging and materials. This role requires extensive public relations experience, proven success in analyst relations, and a strong ability to build relationships and communicate effectively. UpGuard offers a fully remote work environment, generous benefits, and a supportive culture.

Requirements

• Proven PR Expertise: Extensive experience (5+ years) in public relations, specifically with a strong track record of securing earned media placements with key technology and business media outlets, preferably within a B2B SaaS environment
• Analyst Relations Experience: Demonstrated success in building and maintaining relationships with industry analysts (e.g., Gartner, Forrester) and influential figures in the technology space
• Content Partnership Acumen: Proven ability to identify, secure, and manage content partnerships with external parties, including media, analysts, and influencers
• Highly Proactive & Autonomous: Exceptional self-starter with the ability to manage multiple projects independently, prioritize effectively, and drive initiatives from conception to completion with minimal oversight
• Strong Relationship Builder: Excellent interpersonal skills with a natural ability to build rapport and establish strong, trust-based connections internally with subject matter experts and externally with media, analysts, and influencers
• Exceptional Communication: Outstanding written and verbal communication skills, with a keen eye for detail and the ability to craft compelling narratives

Responsibilities

• Lead Media Relations: Develop and execute a comprehensive public relations strategy to secure consistent, high-impact media coverage in top-tier industry and business publications
• Build Analyst & Influencer Partnerships: Cultivate and maintain strong relationships with key industry analysts and influential thought leaders to establish UpGuard as a leader in cybersecurity and drive content collaborations
• Drive Content Collaborations: Identify opportunities for content partnerships with media, analysts, and influencers, facilitating the creation of joint reports, webinars, articles, and other valuable assets
• Manage Press Engagements: Coordinate and prepare spokespersons for media interviews, press briefings, and industry events, ensuring consistent and compelling messaging
• Monitor & Analyze Coverage: Track, analyze, and report on PR and analyst relations performance, using data to refine strategies and maximize impact
• Develop Messaging & Materials: Collaborate with Product Marketing and Content teams to develop compelling press releases, media kits, briefing documents, and other materials that resonate with target audiences

Preferred Qualifications

• A rolodex of existing relationships with cybersecurity media contacts and industry analysts
• Experience working in a fast-paced, high-growth startup environment
• Demonstrated ability to translate complex technical concepts into accessible and engaging stories for diverse audiences
• Proven track record of exceeding media coverage and analyst engagement goals
• A strategic mindset with the ability to identify emerging trends and opportunities for UpGuard's brand

Benefits

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
• Generous Annual Leave/PTO allowances: Time to recharge your batteries
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles