Senior Marketing Associate, Lifecycle & Loyalty

Summary

Join Backcountry, a company dedicated to connecting people with their passions, as a Senior Marketing Associate, Lifecycle & Loyalty. This role combines strategic thinking with hands-on execution, requiring curiosity, analytical skills, and a fast-paced mindset. You will be responsible for designing and evolving Backcountry's cross-channel lifecycle strategy, executing lifecycle campaigns, leading the implementation and optimization of the loyalty program, and serving as the CRM expert. This position offers the opportunity to own initiatives, drive customer engagement and loyalty, and contribute to a dynamic team.

Requirements

• 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment
• Experience hands-on in executing email marketing campaigns using ESPs
• Strong organizational skills with meticulous attention to detail
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions
• A collaborative attitude—you build positive relationships and communicate effectively across teams

Responsibilities

• Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction
• Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis
• Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems
• Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits
• Stay ahead of trends in CRM tech, deliverability, and operational best practices
• Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans

Benefits

• PTO
• Medical/Dental/Vision and a variety of supplemental policies available
• Company 401K match
• Company Health Spending Account (HSA) match
• Company provides group life insurance at no cost
• COBRA reimbursement for salaried employees until health insurance eligible
• Paid Holidays
• Birthday off with pay!
• Pet Insurance
• Generous employee discounts