Manager, CRM

Summary

Join GOAT Group's Marketing team as a Manager, CRM to spearhead seller communications for the global reselling app, alias. You will own the Seller CRM program, developing and executing cross-channel marketing campaigns, and reporting on key performance indicators. Leverage data-driven insights to optimize campaigns and personalize communications, aligning strategies with company goals. Collaborate with cross-functional teams, including Brand, Product Marketing, and Seller Product, to drive seller engagement, conversion, and retention. Present actionable insights and recommendations to improve campaign performance and inform strategic decision-making. This role requires a strong analytical mindset, meticulous organization, and a collaborative spirit.

Requirements

• 4-5+ years of lifecycle/CRM experience, with preferred experience in mobile apps
• Strong growth marketing background and industry knowledge of customer acquisition, engagement, retention and journey mapping through email, push, in-app messaging and SMS
• Extensive familiarity working with CRM tools such as Braze, Iterable, Klaviyo, etc
• Comfort with the technical, regulatory and product side of marketing (audience segmentation, IP deliverability, GDPR, etc)
• Ability to critically think on behalf of the user (seller)
• Highly data-driven and well-organized with strong project management skills
• High attention to detail
• Intermediate knowledge in HTML/CSS
• Collaborative with an affinity for building relationships across teams
• Experience working in markets outside of North America
• Curious Mind: your wheels are always turning; you’re receptive to feedback, ideating constantly, excited by new opportunities and inclined towards action

Responsibilities

• Manage seller messaging for owned channels (Email, Push, IAM) to drive seller engagement, conversion and retention
• Understand seller motivations and user personas, developing an understanding of the full user lifecycle and how marketing contributes to it
• Become an in-house expert on seller behavior and industry best practices for pointing cohorts towards optimal LTV
• Oversee A/B testing calendar and quarterly calendar planning to drive incremental improvement
• Partner with Brand and Merchandising on data-driven content and product strategies to drive new sellers and upsell repeat sellers to a higher lifetime value
• Establish regular campaign health checks against core KPIs and make active recommendations for optimization
• Present actionable insights to the team on a biweekly basis to drive cross-team alignment and informed decision-making
• Strategize campaigns and automations to allow for scalable execution and personalization
• Manage playbooking and documentation, including developing and improving processes, key insights and slide presentations related to the assessment of CRM initiatives

Preferred Qualifications

• Working knowledge of SQL, Snowflake or Looker
• Experience with scripting languages like Liquid
• Marketplace, Loyalty, B2B and/or Luxury industry experience
• Experience with multiple marketing channels (SMS, Content Cards, User Acquisition)

Benefits

• 401K
• Paid time off
• Dental
• Medical
• Vision
• Disability
• Life insurance options