Senior Marketing Automation Specialist

Summary

Join SOULCHI, a values-driven startup, as our Senior Marketing Automation Specialist and contribute to a more sustainable world. This remote, flexible part-time to full-time position offers an equity-based compensation model. You will design, implement, and optimize marketing automation campaigns, collaborating with the marketing team and analyzing campaign performance. The role requires expertise in marketing automation platforms and strong analytical skills. Flexibility in working hours is offered, ranging from 15 to 40 hours per week. This is an opportunity to own a piece of the future and make a lasting impact.

Requirements

• 5 years or more experience in marketing automation, email marketing, or a related field
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua)
• Strong analytical skills and the ability to interpret data to make strategic decisions
• Proven track record of designing and executing successful marketing automation campaigns
• Excellent project management skills and attention to detail
• Strong communication skills, both written and verbal
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive marketing automation strategies to support lead generation, nurturing, and conversion
• Design, build, and manage automated marketing workflows, email campaigns, and customer journeys using the marketing automation platform
• Collaborate with the marketing team to create and execute multi-channel marketing campaigns that align with business objectives
• Monitor and analyze the performance of marketing automation campaigns, making data-driven adjustments to optimize results
• Conduct A/B testing to continually improve campaign performance and effectiveness
• Manage segmentation and targeting to ensure the right messages reach the right audiences
• Ensure the accuracy and cleanliness of the marketing database
• Work with IT and CRM teams to integrate marketing automation platform with other systems, such as CRM and analytics tools
• Implement best practices for data governance and compliance with relevant regulations
• Generate and analyze reports on campaign performance, providing insights and recommendations to the marketing team
• Track key metrics such as open rates, click-through rates, conversion rates, and ROI
• Present findings and strategic recommendations to senior management
• Provide training and support to marketing team members on the marketing automation platform
• Stay up-to-date with the latest trends and best practices in marketing automation and share knowledge with the team

Preferred Qualifications

Bachelor’s degree in Marketing, Business, Information Technology, or a related field

Benefits

• Equity-Based Compensation Opportunity
• Flexibility in working hours for the Senior Marketing Automation Specialist role, with the opportunity to work anywhere between 15 to 40 hours per week, depending on the candidate's availability and suitability for the role