SOULCHI is hiring a
Senior Marketing Automation Specialist

Summary

The job is for a Senior Marketing Automation Specialist at SOULCHI, a flexible remote startup focused on virtues-based leadership and the United Nations Sustainable Development Goals. The role involves designing, implementing, and optimizing marketing automation campaigns to drive customer engagement, lead generation, and sales growth.

Requirements

• (Preferred but not required) Bachelor’s degree in Marketing, Business, Information Technology, or a related field
• 5 years or more experience in marketing automation, email marketing, or a related field
• Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua)
• Strong analytical skills and the ability to interpret data to make strategic decisions
• Proven track record of designing and executing successful marketing automation campaigns
• Excellent project management skills and attention to detail
• Strong communication skills, both written and verbal
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously

Responsibilities

• Develop and execute comprehensive marketing automation strategies to support lead generation, nurturing, and conversion
• Design, build, and manage automated marketing workflows, email campaigns, and customer journeys using the marketing automation platform
• Collaborate with the marketing team to create and execute multi-channel marketing campaigns that align with business objectives
• Monitor and analyze the performance of marketing automation campaigns, making data-driven adjustments to optimize results
• Conduct A/B testing to continually improve campaign performance and effectiveness
• Manage segmentation and targeting to ensure the right messages reach the right audiences
• Ensure the accuracy and cleanliness of the marketing database
• Work with IT and CRM teams to integrate marketing automation platform with other systems, such as CRM and analytics tools
• Implement best practices for data governance and compliance with relevant regulations
• Generate and analyze reports on campaign performance, providing insights and recommendations to the marketing team
• Track key metrics such as open rates, click-through rates, conversion rates, and ROI
• Present findings and strategic recommendations to senior management
• Provide training and support to marketing team members on the marketing automation platform
• Stay up-to-date with the latest trends and best practices in marketing automation and share knowledge with the team

Benefits

• Equity-Based Compensation Opportunity
• Flexibility in working hours for the Senior Marketing Automation Specialist role, with the opportunity to work anywhere between 15 to 40 hours per week