The Honor Foundation is hiring a
Senior Marketing Data Analyst

Summary

Join Honor as a detail-oriented and data-driven Marketing Analyst to analyze market trends, conduct competitive analysis, and evaluate the effectiveness of marketing campaigns. This role will provide critical insights to support data-driven decision-making and optimize our marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. Advanced degrees or certifications in analytics are a plus
• 2+ years of experience in a marketing analyst role
• Proficiency in data analysis tools (e.g., Looker, SQL, dbt, Python, Google Analytics,) and familiarity with marketing platforms (e.g., Google ads, Invoca, Meta Business manager, Innovid, DMP’s, DV360, SFMC, etc..)
• Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights
• Excellent written and verbal communication skills, with the ability to present findings to non-technical stakeholders
• High level of accuracy and attention to detail, especially when dealing with data
• Ability to work collaboratively in a fast-paced, team-oriented environment

Responsibilities

• Collect, analyze, and interpret data from various sources (e.g., website analytics, paid media, social media, television advertising, and customer feedback) to identify trends and opportunities
• Evaluate the effectiveness of marketing campaigns through metrics such as ROI, customer acquisition cost, and conversion rates. Provide actionable recommendations to improve performance
• Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. Create detailed reports to inform marketing strategies
• Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and present findings to stakeholders
• Assist in the management of the marketing budget, ensuring efficient allocation of resources based on data-driven insights
• Work closely with cross-functional teams, including product, data engineering/data platform, and finance to align marketing strategies with business objectives
• Utilize and manage marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software

Benefits

• Generous equity packages that increase with position level and responsibilities
• 401K with up to a 4% employer match
• Medical, dental and vision coverage including zero cost plans for employees
• Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option
• Generous time off program
• Mental health benefits
• Wellness program
• Discount program