Senior Mobile Specialist

Summary

Join MoveOn, a leading political campaigning organization, as a Senior Mobile Specialist. You will play a key role in executing mobile communication strategies to engage audiences and drive impactful actions. Collaborate with teams to implement high-performing digital strategies across A2P and P2P texting, conduct equity analyses, and foster cross-channel alignment. Responsibilities include testing and optimizing the member experience across platforms, monitoring campaign performance, creating and executing mobile campaigns, maintaining cross-organizational processes, and collaborating with other teams. The ideal candidate possesses strong writing and copy-editing skills, experience with SMS marketing and digital analytics, a commitment to anti-oppression frameworks, and a working knowledge of digital activism. The position offers a competitive salary, excellent benefits, and the flexibility to work remotely from anywhere in the contiguous U.S.

Requirements

• Have strong writing skills and the ability to be succinct and engaging
• Have experience with copy editing and providing feedback to help meet common SMS best practices
• Be able to work cross-functionally with other teams to help brainstorm ideas and improve member experience
• Have familiarity with SMS marketing
• Have experience with digital cross-channel communication and analytics with a strong desire to continually learn about the latest digital trends
• Have experience with and a deep commitment to applying anti-oppression frameworks, especially regarding racial, gender, and economic injustice
• Harbor a working knowledge of digital activism and familiarity with organizing environments and be keenly attentive to political and current events
• Be detail-oriented and data-focused, with the ability to spot technical issues, errors, or testing opportunities early and the capacity to think analytically to problem-solve
• Be skilled and thoughtful regarding nuanced communication related to race, gender, class, and other aspects of identity in your internal and external communications

Responsibilities

• Support in testing and optimizing the MoveOn member experience across platforms by assisting in the planning and execution of digital campaigns across mobile. This includes helping with campaign ideation, design input, scheduling and monitoring and supporting the creation of high-ROI tactics and a portfolio of platform-specific content for repeated use across digital channels
• Monitor and report on the performance of digital campaigns utilizing analytics tools to gather data, analyze trends, and provide insights that help in optimizing campaign strategies
• Assist in the creation and execution of mobile campaigns, including writing content, signing off on other people’s texts, maintaining the outbound calendar, list health management, segmentation, A/B testing, and analysis of campaign effectiveness
• Maintain cross-organizational processes, to deliver a comprehensive and thoughtful perspective on organizational impact and the health of MoveOn’s membership
• Work closely and collaborate with other teams, including social, analytics, program, etc., to ensure a cohesive and integrated approach to digital strategy and to utilize a data infrastructure that will foster a data-informed culture across multiple digital work streams
• Some administrative tasks may include assisting with the coordination of meetings, presentations, updating documentation, and other administrative tasks as needed to support the digital strategy team

Benefits

• We offer strong medical, dental, and vision benefits, which are free to employees and children of employees (spouses or domestic partners can be added at a subsidized rate)
• We offer employer-paid premiums for life insurance
• Four weeks accrued paid vacation time per year, prorated for the period that you work
• 18 weeks of paid parental leave (birth, adoption, foster care placement of a child)
• 10 days accrued paid sick time prorated for the period that you work
• Paid family medical leave
• 8 staff holidays and 6 floating holidays (annually)
• We also offer a $1000 in professional development budget each year for each staff member
• The annual salary for this position is $94,309.60
• In addition to the base salary, we offer a monthly home office subsidy
• We also offer an internet and phone subsidy of $2,100 annually and a health and wellness subsidy of $900 annually