Senior Paid Search Leader

Summary

Join us at Webprofits, a leading DTC + ecommerce marketing agency, as a senior paid search leader. You will lead paid search for a portfolio of brands, executing on strategies and working with a cross-functional team to hit revenue and profitability goals.

Responsibilities

• Develop paid search strategies that are profitable and scalable across various industries
• Setup, launch and manage paid search campaigns on Google and Bing
• Write, wireframe and brief landing pages for leadgen campaigns
• Run AB testing campaigns for high-volume campaigns
• Create funnel based strategies to drive greater performance
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
• Read and articulate performance data for internal and client-facing reporting
• Conduct meticulous consumer research that orientate GTM strategies
• Share your knowledge and experience with the greater Webprofits team
• Innovate and stay ahead of the latest tactics in scaling paid search