Analyst, Paid Search

Summary

Join us in reshaping the energy landscape by de-commoditizing electricity and transforming it into a household conversation topic. As an Analyst, Paid Search | Energy, you will be responsible for implementing, optimizing, and analyzing paid search campaigns to drive performance.

Requirements

• 1-2 years of experience of data-driven marketing, and/or data science experience with a proven track record meeting performance goals in paid search marketing
• Strong analytical background in marketing specifically. Ability to identify marketing trends and improve performance through optimization
• Ability to collect, mine, and manipulate data from disparate data sources, with a willingness to dig deeper and understand the process that creates data
• Some significant experience in Google Ads (AdWords) & Microsoft Advertising, along with Intermediate/advanced Excel skills
• Understanding of bidding optimizations, search audiences, and experience optimizing towards CPA or ROAS goals
• Foundational analytics toolkit - data extraction, manipulation, and visualizations (e.g., SQL, Pandas, Tableau, ggplot)

Responsibilities

• Create and execute innovative paid search campaigns for Red Ventures brands and our partners
• Manage day-to-day execution and analysis of paid search campaigns across Google Ads & Microsoft Advertising platforms within budget; bridging the gap between our vast data set and impactful business decisions
• Identify and test opportunities for account growth and optimization
• Analyze and give recommendations for driving account growth
• Translate complex business problems into clear, measurable projects; leverage machine learning algorithms and data processing tools to manipulate large datasets to create data-based solutions
• Analyze the impact of your data products, experiments, and/or deployments, synthesizing and presenting your findings in a way that clearly communicates the impact

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program