Senior PPC And AI Marketing Analyst

Summary

Join our team as a Sr. PPC & AI Marketing Analyst to lead and optimize paid media campaigns using AI-driven strategies. You will manage multi-channel paid search campaigns, drive automation, and leverage AI tools to maximize ROI. Collaboration with the digital marketing team and stakeholders is crucial to ensure alignment with company goals. Responsibilities include PPC campaign management, AI marketing analysis and implementation, data analysis and reporting, and cross-channel collaboration. The ideal candidate possesses extensive experience in PPC, AI marketing tools, data analysis, and cross-functional collaboration.

Requirements

• 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms
• Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations
• Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools
• Experience with lead generation, conversion rate optimization, and budget management
• Understanding of AI-based automation for data processing, lead qualification, and personalization
• Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies
• Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.)
• Ability to translate data insights into actionable marketing strategies
• Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams

Responsibilities

• Manage and optimize paid search campaigns across platforms (Google Ads, Bing Ads, social media, etc.)
• Conduct A/B testing to improve ad copy, targeting, and bidding strategies
• Continuously analyze campaign performance, adjusting strategy to improve ROI, CPC, and CPA
• Develop and implement strategies for budget allocation and bid management
• Set-up and test campaigns on new ad platforms
• Work across departments to streamline Marketing and Sales processes using AI tools
• Automate Data cleansing and data enrichment
• Automate Lead qualification and distribution to speed up sales lead intake to response times
• Regularly audit sales and marketing process to implement the latest AI tools to maximize operation efficiency in both Sales and Marketing
• Test and implement AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization
• Analyze campaign performance using tools like Google Analytics, SEMrush, and proprietary AI-driven platforms
• Generate regular reports on key metrics, including traffic, conversions, and customer acquisition costs
• Provide actionable insights to improve campaign performance and align with broader marketing goals
• Collaborate with SEO, content, and social media teams to ensure an integrated approach across all marketing channels
• Work closely with design and development teams to optimize landing pages for paid search campaigns
• Stay up-to-date with the latest PPC and AI marketing trends, best practices, and tools
• Continuously experiment with new strategies and tools to drive innovation in the marketing approach