AI and Automation Analyst - PPC Marketing Campaigns

Summary

Join Backcountry as an AI and Automation Analyst - PPC Marketing Campaigns and architect and execute the next generation of performance marketing. You will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve paid search campaigns. Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting. Prototype quickly and iterate even faster, shipping working automation MVPs within days. Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPTs. This challenging role offers a significant impact within a fast-paced team and involves working directly with marketing leadership.

Requirements

• 2–4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
• Hands-on experience building workflow automations using tools like n8n.io , Zapier, Make.com , Retool, or similar
• Deep fluency with generative AI tools, including ChatGPT and prompt engineering
• Proficiency with Google Ads, Meta Ads, and other major ad platforms
• Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows
• Comfortable with light scripting, API calls, or working with low-code platforms
• Excellent communication and collaboration skills
• A mindset of experimentation, velocity, and constant improvement

Responsibilities

• Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT, custom GPT’s, and Python
• Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
• Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
• Prototype fast, iterate faster – ship working automation MVP’s within days, not months
• Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPT’s

Benefits

• Paid time off policies
• 401(k)/RRSP match
• Medical/dental/vision and a variety of supplemental policies
• Employee discounts at our portfolio companies