Senior PPC Manager, Media Buyer

Summary

Join Palta's Simple Life team as a Senior User Acquisition Manager and play a key role in expanding our customer base. You will develop and execute user acquisition strategies across web and app platforms, manage budgets, conduct market research, and collaborate with cross-functional teams. Leverage your expertise in digital marketing channels and data analysis to optimize campaigns and achieve key performance indicators. This role requires a proven track record of success in user acquisition, experience with web-to-app models, and strong analytical skills. You'll be part of a dynamic startup environment focused on improving health through nutrition, contributing to the growth of a successful mobile product with over 15 million downloads.

Requirements

• Proven track record of successfully managing user acquisition campaigns and driving significant growth on web platforms, with experience in the web-to-app model
• Expertise in digital marketing channels such as Google, Bing, Yahoo, ASA etc
• Familiarity with web and app analytics tools like Google Analytics, Amplitude, AppsFlyer or similar platforms
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Experience working with international markets, preferably the US market
• Ability to thrive in a fast-paced, dynamic startup environment
• Strong analytical skills with experience in data-driven decision-making

Responsibilities

• Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships
• Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention
• Manage the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI
• Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve
• Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience
• Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel
• Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement
• Regularly report on campaign performance and provide actionable insights to management and stakeholders
• Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts

Preferred Qualifications

Previous experience in a leadership or managerial role within user acquisition

Benefits

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options
• In-office, remote and hybrid work opportunities
• Relocation package (Cyprus) - optional
• The equipment whatever you need to be happy and productive
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk