Senior Product Analyst, SEO

Summary

Join ZipRecruiter as a Senior Decision Scientist and leverage your SEO expertise to enhance our search engine optimization strategy. You will use data-driven insights to improve website visibility and drive organic traffic. Collaborate with cross-functional teams to develop and prioritize the product roadmap. This role requires extensive experience in descriptive and predictive analytics, A/B testing, and data visualization. The ideal candidate will possess strong statistical computing skills and a deep understanding of SEO analytics. This is a hybrid or remote position.

Requirements

• Bachelor's degree in a quantitative field such as mathematics, computer science, statistics, or economics (or equivalent experience)
• 4+ years of product analytics experience
• Minimum of 1 year of experience in SEO analytics
• Experience designing experiments, testing, and utilizing statistical principles to inform business decisions
• Proficient in statistical computing and scripting languages such as Python, R, SQL

Responsibilities

• Utilize descriptive analysis to uncover insights related to user behavior
• Monitor and report on SEO performance metrics
• Conduct keyword research and competitive analysis to identify opportunities for optimization and SEO content creation
• Design and analyze A/B tests to evaluate the impact of SEO initiatives on user engagement and conversion
• Create dashboards and visualizations to communicate findings and recommendations to stakeholders effectively
• Building models to forecast future SEO performance, identify trends, and inform content and marketing strategies

Preferred Qualifications

• Master’s or Ph.D. in a quantitative field such as mathematics, computer science, operations research, economics
• In-depth knowledge and hands-on experience in various areas, including probability and statistics theory, causal inference, experimental design and analysis, synthetic control, product ecosystems, and Bayesian inference
• Experience in product analytics with a focus on user acquisition

Benefits

• Hybrid work environment
• Remote work option (most US-based positions)
• Equity
• Bonuses
• Commission
• Other forms of compensation
• Full range of medical benefits
• Financial benefits
• Other benefits