Senior Marketing Analyst, Growth Marketing

Summary

Join Cleo, a fast-growing fintech unicorn, as a Senior Marketing Analyst. You will play a critical role in shaping Cleo’s marketing strategy by driving data-driven decisions for organic and owned channels (ASO, SEO, PR, Brand and Social Media). Collaborate with growth leads, marketing managers, and brand teams to optimize performance and grow organic share. This role requires strong analytical skills, experience with organic marketing channels, and excellent communication abilities. Cleo offers a competitive compensation package, flexible work arrangements, and various benefits, including equity, paid sabbatical, and professional development opportunities. The position is open to remote work, particularly for those in Poland, although benefits may differ initially due to the company's setup.

Requirements

• Experience doing quantitative analysis, within a digital product environment and a marketing function
• Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO, ASO, and brand campaigns and/or familiar with brand lift/brand equity measurement
• Practical knowledge of A/B testing (e.g. hypothesis testing, p-values)
• Excellent SQL skills
• A strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner
• Experience with data visualisation tools such as Tableau, Looker, Holistics, or Periscope

Responsibilities

• Define Key Metrics & KPIs: Establish metrics for organic and owned marketing channels, track performance, and uncover actionable insights to guide marketing strategy
• Organic Optimisation: Conduct deep-dive analysis across channels to uncover opportunities for optimisation. Translating insights into actionable recommendations that drive organic growth
• A/B Testing & Experimentation: Support with the design, execution and analysis of experiments across different organic platforms
• Collaboration with Stakeholders: Partner with the Growth Lead, channel managers, and Brand team to launch and scale campaigns
• Brand & PR Analysis: As we invest in brand marketing support data-driven decision-making by measuring campaign impact, tracking media coverage, and providing actionable insights to optimise future brand initiatives

Preferred Qualifications

Fluency in Python and its application in data analysis

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best. We’re a globally distributed team. Our Poland team works fully remotely, but we host virtual socials and an annual company offsite somewhere in Europe with all expenses paid
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill