Senior Product Manager, Customer Journey

Summary

Join TextNow as a Senior Product Manager and lead the charge in driving holistic growth through user acquisition, activation, and retention. This hybrid role blends product leadership and marketing strategy, demanding a data-driven approach to cultivate sustainable customer growth. You will spearhead product strategy and development, collaborating closely with marketing teams to optimize the customer journey across all touchpoints. The position requires a proven track record in building and launching innovative mobile app products, along with extensive experience in growth initiatives and marketing functions. You will be responsible for developing and executing a balanced portfolio of projects, building prototypes, and ensuring on-time product releases. This role demands a strategic vision, tactical execution, and exceptional collaboration skills.

Requirements

• A proven track record of building and launching innovative products that drove measurable business growth in the mobile app space
• 5+ years of experience as a Product Manager, with 2+ years specifically focused on growth initiatives across acquisition, activation, and retention
• Experience successfully straddling both product and marketing functions, acting as a bridge between teams while leading growth initiatives
• Experience with multiple growth levers including SEO, ASO, paid acquisition, engagement loops, and conversion rate optimization
• Strong understanding of performance marketing metrics, CAC/LTV optimization, and marketing attribution models
• Experience with MarTech stack implementation and optimization to enable sophisticated marketing campaigns across the customer journey
• An analytical mindset with the ability to distill complex data into actionable insights, informing both quick experiments and long-term strategy
• Exceptional collaboration skills and the ability to build strong partnerships with marketing teams and other cross-functional stakeholders
• Comfortable operating in a hybrid capacity where you're simultaneously driving product decisions and collaborating on marketing strategy
• A balance of strategic vision and tactical execution – able to define the north star while also driving immediate impact through experimentation
• Respectfully candid with excellent communication skills, able to articulate the "why" behind product decisions to diverse audiences
• A bold risk-taker and self-starter who has a problem-solving aptitude and inventive thinking skills
• Resourceful approach to collecting and analyzing feedback from customers, partners, and in-house teams to inform product strategy
• Familiar with building business models & cases to drive ROI for the business
• Experience with event instrumentation and analytics frameworks to measure the complete customer journey
• Passion for creating cohesive, seamless customer experiences that users love and that drive sustainable business growth

Responsibilities

• Lead and guide product strategy for the complete customer journey – from acquisition and onboarding to activation and retention. You'll partner with cross-functional teams to define and implement a strategic roadmap enabling TextNow to achieve our mission at scale
• Establish deep partnerships with Growth Marketing, UA teams, Brand, and Lifecycle Marketing to create a consistent and optimized customer journey throughout all touchpoints
• Develop and execute a balanced portfolio of projects – implementing quick-win experiments while building toward your long-term vision for a best-in-class customer experience that drives long-term growth
• Collaborate closely with Marketing to define our go-to-market strategy and customer acquisition roadmap, ensuring alignment across platforms and channels
• Partner with Marketing leads to improve organic and paid user acquisition, optimizingcustomer acquisition costs and LTV across multiple marketing channels
• Drive alignment across Growth Marketing, Engineering, Product, Design, Data Analytics and Marketing teams to deliver on your vision and strategy
• Build, measure and iterate rapidly using A/B testing and other analytical tools, with a focus on scalable and sustainable growth
• Develop a structured experimentation framework and backlog to systematically improve key growth metrics across the customer journey
• Oversee building of prototypes and MVP products, measuring successful delivery to our customers and being accountable for KPIs and OKR targets
• Ensure that products and releases are launched on schedule, with high attention to detail and quality

Benefits

• Strong work life blend
• Flexible work arrangements (wfh, remote, or access to one of our office spaces)
• Employee Stock Options
• Unlimited vacation
• Competitive pay and benefits
• Parental leave
• Benefits for both physical and mental well being (wellness credit and L&D credit)
• We travel a few times a year for various team events, company wide off-sites, and more