Senior Product Manager, Social AI

Summary

Join Luxury Presence as a Social Product Manager to lead the evolution of our AI Social Specialist, a key part of our AI marketing agents suite. You will spearhead the development of tools transforming how real estate professionals build their personal brands and engage with their communities. This role demands a deep understanding of social media dynamics, social psychology, and real estate marketing. You will collaborate closely with engineering, AI/ML, marketing, and client success teams to define strategy, prioritize features, and deliver scalable solutions. The position offers a high-impact role with significant visibility, directly impacting agent success and brand building. You will establish Luxury Presence as the definitive social platform for real estate professionals. This is a unique opportunity to work at the intersection of AI, social psychology, and real estate marketing.

Requirements

• 7+ years of experience in Product Management
• 5+ years building social media products, creator tools, or community platforms, preferably in B2B SaaS, marketing tech, or creator economy
• Deep understanding of social media dynamics across platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube) including algorithm mechanics, content optimization, and engagement psychology
• Active social media presence with demonstrated understanding of what drives authentic engagement and brand building
• Strong grasp of content creation workflows, social media management tools, and influencer marketing principles
• Data-driven approach to social metrics while maintaining intuition for the qualitative aspects of social success
• Excellent collaborator with ability to work across product, engineering, AI/ML, and marketing teams
• Proven track record of shipping products that drive measurable social engagement and business outcomes
• Deep empathy for content creators and understanding of the challenges of building a personal brand
• Strategic thinker who can balance platform-specific tactics with long-term brand building vision

Responsibilities

• Own the end-to-end product strategy and roadmap for our AI Social Specialist, expanding to a comprehensive social platform
• Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement
• Develop brand-rich content templates, social playbooks, and campaign frameworks that agents can customize and deploy at scale
• Build sophisticated content creation tools for agents who are establishing themselves as local market influencers and thought leaders
• Create listing engagement strategies and tools that maximize property exposure through strategic social amplification
• Design inbox management, automation, and lead generation features that convert social engagement into qualified prospects
• Partner with AI/ML teams to develop content recommendation engines, optimal posting algorithms, and engagement prediction models
• Establish social media best practices and guardrails that protect agent brands while maximizing reach and conversion
• Collaborate with marketing to understand social trends, platform algorithm changes, and emerging engagement tactics
• Define and track social engagement, brand building, and lead conversion metrics across all major social platforms
• Work cross-functionally to integrate social tools with our existing CRM, website, and marketing automation ecosystem

Preferred Qualifications

• Experience in PropTech, real estate, or professional services where personal branding drives business success
• Background building AI-powered content creation, social automation, or creator tools
• Understanding of real estate marketing cycles, listing promotion strategies, and agent-client relationship dynamics
• Experience with social commerce, lead generation through social channels, or community-driven sales funnels
• Familiarity with social media APIs, content management systems, and marketing automation platforms
• Track record of building products for professionals who use social media as a primary business development tool
• Experience with creator economy trends, influencer marketing platforms, or personal brand monetization strategies

Benefits

$150,000 - $185,000 a year