Senior Product Marketing Manager

Summary

Join Givelify, a fintech-for-good company, as a Senior Product Marketing Manager to build a world-class product marketing discipline. You will shape product positioning, messaging, and go-to-market strategies, leading high-profile projects contributing to company growth. Collaborate cross-functionally to launch and grow products in a two-sided marketplace, owning their success as measured by key performance indicators (KPIs). This role requires a mission-driven approach, deeply understanding and serving customers. Givelify offers competitive pay and excellent benefits, including flexible PTO, in a fast-paced, agile environment.

Requirements

• MBA or MS in marketing or business
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product messaging development and GTM strategy building
• Experience working in consumer technology organizations or 2-sided marketplaces

Responsibilities

• Conduct customer and market research that contributes to product and marketing growth: Understand why customers buy and their buying criteria. Collect and analyze customer feedback to inform product, messaging and GTM improvements. Conduct market research and competitive analysis to identify trends and opportunities. Translate customer and market insights into actionable strategies to drive growth
• Identify business opportunities, refine root problems and prioritize potential solutions in partnership with stakeholders. Then, build roadmaps and design tests to validate prioritized solutions
• Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity. Create and maintain a messaging framework that guides marketing and business development efforts
• Lead the development of go-to-market strategies and their success criteria for new product launches and updates. Collaborate with product management, customer success, and marketing teams to ensure successful launches. Track results and optimize plans with qualitative and quantitative data
• Conduct primary and secondary research to understand target customers' needs, pain points as well as market trends. Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis
• Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops. Design and execute pilots, then track results and optimize plans in partnership with stakeholders
• Develop clear and compelling product positioning and messaging based on customer insights to drive business and customer goals
• Ensure GTM readiness of marketing channel, business development, sales and customer success teams by equipping them with knowledge, processes, and collateral to attract new customers and grow product adoption. Track and report on metrics for ongoing optimization
• Build and lead projects with large cross-functional teams. Balance internal and external stakeholder needs by sharing, receiving feedback, and iterating
• Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment. Document progress to ensure smooth cross-functional collaboration over time

Preferred Qualifications

• Certification(s) in product or customer marketing
• Experience in hypothesis-based test-and-learn growth approach
• Experience in pricing and monetization

Benefits

• Competitive pay
• Full benefits to help care for you today and in the future
• Amazing perks (including flexible PTO)