Senior Product Marketing Manager, CLM & AI

Summary

Join PandaDoc as a Senior Product Marketing Manager to lead the go-to-market strategy for their Contract Lifecycle Management (CLM) product. You will be responsible for architecting GTM success, crafting compelling narratives, leveraging data for insights, creating standout assets, and leading cross-functional projects. This fully remote role requires 4+ years of product marketing experience, a strong understanding of B2B SaaS, and a passion for driving customer engagement. You will work closely with Product, Marketing, Sales, and other teams to ensure the successful launch and adoption of CLM products and integrations.

Requirements

• 4+ years of experience in product marketing with 2+ years in B2B SaaS
• An ownership mindset, bias to action, and high agency to take a proactive role in shaping product strategy and customer engagement
• Able to balance strategy with execution
• Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate technical concepts to both technical and non-technical stakeholders
• Desire to immerse yourself in the world of sales workflows, specifically CPQ, buyer journeys, CRM integrations, quoting software, and subscription management tools
• Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels
• Ability to lead cross-functional projects, to work collaboratively, and to create and improve processes. Willingness to establish best-in-class processes
• A passion for startup culture and spearheading rapid change

Responsibilities

• Architect GTM success. You define GTM strategies with clear and measurable goals; work with Product to design and execute our beta programs and launch calendar; partner with our Revenue and Corporate marketing teams to drive awareness and adoption; and enable our Sales teams for commercial success
• Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best engage your audience with positioning and narratives that differentiate PandaDoc. You have excellent verbal and written communication skills. You are able to take technical products and translate them into compelling launch stories that resonate internally and externally
• Lead with data. You are comfortable using Tableau and Salesforce to develop insights and pair them with your passion for users to generate balanced and thoughtful points of view. You are well versed in using data to take our products to market and to optimize and improve what we’ve already launched. You are able to tackle pricing and packaging questions, work with other team members to craft revenue targets, and contextualize data into actionable next steps
• Create standout assets. You are able to take complex products and translate them into simple, digestible content for both sales and customers. Your product-focused content like blog posts, sales collateral, and landing pages lead our target audiences to understand and adopt our solutions. Your sales enablement content like product trainings, demo scripts, and discovery questions resonates with our sellers and helps them identify high-quality opportunities. You are able to test, iterate, and optimize on this content
• Lead cross-functional projects for maximum impact. You are able to lead and mentor those around you. You manage highly interdependent, complex projects and keep various workstreams across a range of disciplines on track. You rally team members of all backgrounds and disciplines around our products while honoring our values of empathy and fun

Benefits

• Employees may be able to purchase company stock (or receive annual bonuses)
• Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year
• The annual OTE for this role is up to $175,000 USD (base + bonus combined)