Senior Product Marketing Specialist

Summary

Join Quisitive's innovative marketing team as a Senior Product Marketing Specialist! This role, based anywhere in the US (preferably Austin), involves developing and executing go-to-market strategies, creating marketing materials, and analyzing campaign effectiveness. You'll collaborate with cross-functional teams, conduct market research, and ensure brand consistency. The ideal candidate possesses 5+ years of product marketing experience, strong B2B marketing knowledge, and excellent communication skills. This is a high-growth environment offering opportunities for professional development and impact.

Requirements

• Strong business acumen and a credible, professional appearance
• Ability to take ownership of assignments and work independently (or in a team) to accomplish goals
• Ability to successfully handle multiple work streams and embrace change in a fast-paced and dynamic environment
• A promoter of trust and teamwork
• 5+ years of experience in product marketing or a similar role
• Strong understanding of modern B2B marketing strategies and tactics
• Excellent verbal and written communication skills
• Ability to multitask and manage multiple projects simultaneously
• Strong project management skills and attention to detail
• Strong analytical skills and the ability to interpret marketing data
• Creative thinker with a passion for quality and results
• Willingness to travel when required (minimal)
• Bachelor’s degree in Marketing, Business or equivalent experience

Responsibilities

• Conduct market research to understand customer needs, market trends, and competitive landscape
• Create and maintain product positioning, messaging, and value propositions, as well as ICP and personas
• Collaborate with cross-functional teams, including product and go-to-market teams, to ensure alignment on marketing strategy and execution
• Develop and execute go-to-market strategies to support sales and drive new business
• Develop and manage marketing collateral such as sales decks, solution sheets, case studies, and product videos to ensure seller success
• Develop and execute demand generation campaigns to drive leads and revenue with the assistance of the demand generation team
• Analyze & report on effectiveness of marketing campaigns and initiatives
• Monitor and analyze key performance indicators (KPIs) to measure success and identify areas for improvement
• Ensure brand consistency across all marketing materials and campaigns
• Stay up-to-date with the latest marketing trends and technologies

Preferred Qualifications

• Experience with Microsoft products, IT services, AI, and/or cloud/business management solutions for healthcare or public sector industries
• Event planning experience (virtual and tradeshow)
• Hands on experience executing demand generation campaigns
• Knowledge of CRM and marketing automation platforms and tools
• Ability to work in a fast-paced, high-growth environment