Senior Product/Solution Marketing Manager

Summary

Join Wrike, a leading work management platform, as a Senior Product/Solution Marketing Manager to drive product initiatives, launches, and revenue growth. You will play a key role in developing and executing go-to-market strategies, crafting compelling messaging, and collaborating with various teams to achieve product success. This role requires a customer-centric approach, strong analytical skills, and experience in SaaS/Cloud technology. You will be responsible for developing product strategy, influencing the product roadmap, and building relationships with analysts and influencers. Wrike offers a hybrid work mode, competitive benefits, and a collaborative culture focused on innovation and customer success.

Requirements

• 5 - 7 years working in a product marketing, technical marketing or product management, role in a SaaS/Cloud technology company
• Experiment-driven mindset – the candidate we’re looking for has a “test, observe, iterate” mentality and has a drive to try out new ideas but can also optimize based on observations
• Empathy – ability to understand problems and needs of the customer
• Creativity – ability to come up with non-obvious ways to achieve the goal, and courage to promote it within the organization
• High level understanding of different marketing channels (Digital, content, SEO, target and contextual ads, social media, demand generation, etc.) with proficiency in at least one of them
• Analytical thinking – ability to measure results of marketing work
• Excellent written and verbal communication
• Experience with SaaS/Cloud business models with an emphasis on workplace productivity

Responsibilities

• Develop and execute on go-to-market (GTM) strategies
• Partner closely with product management to develop product strategy and influence product roadmap
• Craft compelling messaging and important assets including sales collateral, blog posts, webinars, and other high impact content
• Develop authoritative understanding of market trends, challenges and innovations
• Provide Product Management with strategic consultation on products and services
• Cultivate strategic and influential relationships with our growing community of global analysts, market luminaries, and influencers to enhance Wrike’s standing and recognition
• Broaden visibility of the company and core products amongst the analyst community
• Provide Product Management with strategic consultation on products and services
• Collaborate with other marketing teams to deliver content and programs to drive lead generation
• Partner with go-to-market teams on strategic initiatives which may include: product or solution launches, new market entry research, pricing & packaging, overall messaging, positioning and storytelling
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Lead and execute on strategic product launches working across other stakeholders including, field marketing, product, and public relations (PR) teams

Preferred Qualifications

Bachelor's Degree from an accredited university in the areas of Marketing, Business Management, Computer Science or equivalent fields of study

Benefits

• 25 days of paid vacation
• Pension scheme
• Life Insurance plan
• Health Insurance
• Income Protection
• Parental leave (26 weeks paid for birth mothers, 4 weeks for non-birth parents)
• Bike to Work scheme