Workforce Planning Solution Marketing Manager

Summary

Join Anaplan's expanding Solution and Industry Marketing team as a self-motivated Outbound Workforce Planning Solution Marketing Manager. You will play a pivotal role in promoting Anaplan's cutting-edge workforce planning solutions, driving awareness, and influencing market adoption. Collaborate with cross-functional teams to create compelling content showcasing Anaplan's unique advantages. Support go-to-market strategies, develop engaging marketing assets, and analyze market trends to identify opportunities. This role involves creating thought leadership content, supporting sales enablement, and engaging with customers and prospects at industry events. You will contribute to strategic marketing plans and partner enablement to maximize market impact and adoption. Anaplan offers a dynamic and inclusive work environment.

Requirements

• 5+ years of experience in enterprise SaaS product/solution marketing, product management, or presales, ideally in one or more of the following areas: workforce planning, people analytics, workforce management, BI or AI/ML
• Experience bringing innovative, industry-leading, category-defining tech products to market
• Proactive and self-motivated, eager to take initiative, and driven by a passion for helping others gain clarity and understanding
• Demonstrated ability to engage and influence senior executives and purchasing stakeholders through tailored messaging and strategic content
• Proven experience in developing GTM strategy and communication for successful product launches

Responsibilities

• Create impactful, external-facing and thought leadership content—including blogs, long-form articles, videos, webinars, case studies, and website copy—to drive awareness, accelerate adoption, and enhance customer retention
• Support solution marketing and sales enablement plans that align with growth objectives, expanding existing ACV and acquiring new customers in the HR and workforce planning domain
• Analyze and map complex buying and selling processes involving multiple decision-makers in software and solution purchases, then translate these insights into effective GTM strategies that drive engagement and conversion
• Research market trends and refine buyer personas to identify market opportunities and messages for Anaplan’s HR and Workforce solution area
• Collaborate on the development of solution sales plays and application launches by crafting compelling messaging in partnership with Product Management and GTM teams. Drive the creation of strategic marketing plans and support partner enablement to maximize market impact and adoption
• Champion our solutions by evangelizing at conferences, trade shows, and industry events, while engaging with analysts, customers and prospects
• Drive social media plan for LinkedIn, Twitter, and other platforms to effectively deliver messaging, enhance positioning, and drive engagement

Preferred Qualifications

• Demonstrated ability to work cross-functionally and outstanding narrative and storytelling abilities
• High-energy, creative, organized, and adaptable with a can-do attitude; able to manage multiple evolving priorities with a results-driven mindset