Senior Program Manager, Demand Generation AI Prompt Engineering

Summary

Join Grafana Labs as a Senior Program Manager to lead and scale AI-driven marketing initiatives. You will define and execute AI program strategies, collaborating with cross-functional teams to optimize prompt architecture and campaign performance. This role requires expertise in AI tools, prompt engineering, and data analysis, along with strong communication and mentorship skills. You will shape the future of AI in demand generation, driving innovation and training team members on AI methodologies. The position offers a competitive salary and benefits package, including equity and bonus potential. Grafana Labs is a rapidly growing company with a global presence and a commitment to diversity and inclusion.

Requirements

• 5-7+ years of demand generation marketing experience and/or experience in a research-intensive, data-driven role
• Must have experience with a project involving prompt engineering or a technical AI program, preferably in a marketing context
• Ability to align diverse teams and clearly articulate the value of AI-driven solutions to non-technical audiences
• Proficient experience designing and optimizing prompts, with exposure to large language models (LLMs) like OpenAI, Gemini, or similar
• Proficiency in SQL querying and using JSON for formatting and structuring data or prompts
• Thrives in fast-paced environments, with the ability to prioritize and execute complex projects under tight deadlines
• Demonstrated ability to train and enable others, fostering a culture of learning and innovation

Responsibilities

• Define and drive the strategy for AI-powered marketing initiatives, aligning them with broader business objectives and ensuring measurable outcomes
• Collaborate with our Marketing Operations team and other cross-functional stakeholders to define scalable and effective prompt architecture and performance management, setting the foundation for future AI marketing efforts
• Design and iterate on prompt strategies for AI-driven campaigns, analyzing performance data, trends, and hallucinations to maximize results. Shape the structure, tone, and clarity of AI-generated outputs to align with audience needs, ensuring actionable deliverables
• Act as a key liaison between marketing, sales, and product teams to ensure AI tools and frameworks align with organizational goals
• Train and mentor team members on AI tools and methodologies, fostering adoption and innovation across the marketing organization
• Stay on the cutting edge of AI advancements and eagerly bring innovative ideas to elevate Grafana Labs’ demand generation strategies

Benefits

• Equity
• Bonus (if applicable)