Senior Research Analyst

Summary

Join Later as a Senior Research Analyst and become part of a strategic team impacting Marketing, Product, and Sales. Lead research to understand the creator-brand ecosystem and strengthen creator partnerships. Conduct large-scale surveys and brand lift studies, and qualitative research to uncover user motivations. Translate research findings into clear, concise insights and compelling visuals. Help define product vision and assess market demand. Collaborate with stakeholders across multiple teams. This role requires strong quantitative and qualitative research skills, excellent communication, and the ability to work independently and collaboratively.

Requirements

• 5+ years experience of relevant market research and analytics experience
• Extensive experience designing, executing, and analyzing complex quantitative and qualitative market research studies
• Demonstrated experience in user research process from planning, recruitment, execution, and delivering results
• Demonstrated experience of statistical concepts and other quantitative methods to ensure rigor and validity of research to inform and guide decisions. Methods include execution of large scale surveys
• Excellent communication and presentation skills that allow you to clearly communicate complex research concepts and direction to stakeholders across the company

Responsibilities

• Identify and prioritize key research questions and objectives in partnership with multiple stakeholders including marketing, sales, product, design, and data teams
• Works collaboratively to influence the timing for collecting, delivering, and refining user-driven insights
• Manage time efficiently while balancing priorities, and ensure projects are well run, timely, and planned with clear tasks and milestones
• Conduct a variety of quantitative and qualitative research, and select the appropriate methodology depending on the business needs and goals
• Analyze qualitative user data to generate tactical and strategic insights, actionable recommendations keeping in mind current knowledge, project goals, and risks
• Analyze quantitative data sets from data partners and execute large scale surveys to uncover insights that will inform content marketing initiatives
• Translate research findings into clear, concise insights and can articulate complex information into effective storytelling using clear, compelling, and engaging visuals (infographics, graphs, etc)
• Help product owners define a compelling product vision (short term and long term) and assess market demand based on data collected via market research, customer interviews and user surveys

Preferred Qualifications

Experience in R, Python an asset

Benefits

Salary Range: $ 90,000 - 104,000