Senior SEO Manager

Summary

Join LegalTemplates.net as our Senior SEO Manager and become the architect of our organic growth. You will develop and execute a comprehensive SEO strategy, leveraging audits, analysis, and industry insights to drive organic traffic and conversions. This hands-on role requires 5+ years of SEO experience, including 3+ years in a strategic leadership position, particularly within the YMYL niche. You will be responsible for the technical health of our website, collaborating with cross-functional teams and managing key SEO tools. Success in this role demands expertise in EEAT principles, analytics, and a proven ability to deliver measurable results. We offer a competitive salary, comprehensive benefits (depending on location), and a fully remote work environment with flexible hours.

Requirements

• A minimum of 5+ years in SEO with at least 3+ years in a leadership role setting strategy and driving growth at a high level
• Demonstrated mastery of Google’s algorithm updates, with a relentless commitment to staying current with the latest SEO trends, best practices, and industry developments
• Experience in the YMYL niche and EEAT is a must
• Experienced working with SaaS products managing multiple SKUs (we offer over 100 unique legal forms, each with their own niche market and associated keywords)
• You’re decisive, an effective communicator, and a team player, with courage in your convictions, willing to defend your ideas and push back when necessary
• Proven experience managing large budgets, accountable for labor spend, software and resources, and any outsourced support you may need

Responsibilities

• Develop and own a comprehensive SEO strategy that drives organic traffic, enhances website performance, and boosts conversions
• Leverage in-depth SEO audits, competitive analysis, and performance insights to set the direction for our SEO initiatives
• Define clear KPIs and measure success, continuously refining strategies to meet business objectives
• Stay ahead of emerging trends and algorithm updates, ensuring our strategy remains innovative and best-in-class
• Take full responsibility for the technical health of our website, including Core Web Vitals, schema markup, and overall performance optimizations
• Own the configuration, setup, and ongoing management of key tools such as Google Analytics, Google Search Console, and other SEO platforms
• Collaborate with cross-functional teams (engineering, design, etc.) to implement technical improvements and ensure optimal site performance
• Partner with the Director of Content to align SEO strategy with our content roadmap, amplifying our organic reach
• Work with cross-functional teams and external partners to execute high-impact SEO initiatives that drive both traffic and conversions
• Set up robust tracking & reporting systems to provide regular, actionable insights on SEO performance to leadership - ensuring transparency and data-driven decision-making
• Maintain a hands-on approach with analytics tools to optimize campaign performance and quickly adapt strategies as needed

Preferred Qualifications

• Strategic & Data-Driven
• Organized & Detail-Oriented
• Effective Communicator
• Professional & Collaborative

Benefits

• Paid time off, sick leave, work day balance
• Major public holidays off each year
• Fully remote work with flexible hours
• Highly competitive salary
• Participation in our group 401(k) retirement plan (US employees only)
• Comprehensive healthcare coverage: medical, dental, vision (US employees only)
• Monthly wellness allowance towards the cost of gym, yoga, etc
• Ongoing training and development programs
• A dynamic, innovative environment where your strategic input will have a tangible impact on the business