Senior Product Manager, Technical SEO

Summary

Join Scribd's team as a results-driven Senior Product Manager specializing in Technical SEO. This role focuses on optimizing organic search performance for websites with over 50 million URLs. The ideal candidate is highly organized, customer-centric, and excels at using data to drive decisions. You will own the SEO product roadmap, collaborate with cross-functional teams, and utilize data-driven insights to improve organic traffic and rankings. Scribd offers a flexible work benefit, Scribd Flex, and requires occasional in-person attendance. The position includes a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years of proven experience as a Product Manager or a similar role with at least 3 focused on technical SEO for a platform with substantial web content (50 million+ URLs)
• Experience with taking a customer-centric approach to SEO – improving quality for users while achieving business goals
• Strong knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and other industry SEO and analytics tools
• Deep understanding of SEO guidelines, algorithms, ranking signals, and search engine updates
• Strong technical understanding of web technologies such as HTML, CSS, JavaScript, and server-side factors
• Hands-on knowledge of complex crawl & log file analysis, site information / URL architecture optimization, core web vitals, site speed optimization, and advanced structured data implementation
• Experience with SEO crawling software (e.g. Botify, Deepcrawl) and rank tracking (e.g. Conductor, Brightedge)
• Excellent communication, leadership, and project management skills
• Knowledge of international SEO and managing multi-language or multi-region sites
• Hands-on experience with site migrations

Responsibilities

• Own the SEO product roadmap, balancing technical improvements with content opportunities
• Oversee and manage the technical aspects of our SEO strategy, including but not limited to website architecture, link-building strategies, metadata, structured data, XML sitemaps and website speed optimization
• Partner with SEO engineering to implement scalable, high-impact SEO solutions
• Perform regular SEO audits to identify areas of improvement and strategize on feasible solutions
• Collaborate with cross-functional teams, including marketing, product, engineering, and data analysis to implement SEO best practices throughout product development
• Utilize data-driven insights to recommend and implement innovative SEO techniques that will increase organic traffic, improve ranking positions, and drive user acquisition
• Educate internal stakeholders on the importance of SEO, sharing updates on algorithm changes, industry trends, and competitor strategies
• Monitor, analyze, and report on SEO KPIs (e.g., crawl errors, site performance, rankings, traffic, and conversions)

Preferred Qualifications

Familiarity with the tech subscription market for ebooks, audiobooks, and other media is a plus

Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs