Senior Software Engineer, Marketing

Summary

Join our dynamic team as a highly skilled and data-driven Marketing Engineer to connect our marketing technology stack, optimize campaigns, and drive data-driven insights that fuel growth.

Requirements

• Mastery of Webflow development (i.e., implementation of visible and invisible website elements and optimization of loading speed and integrations)
• Experience with Javascript (including DOM manipulation and the JavaScript object model) to support product/development team projects
• Build reusable components and front-end libraries for future use
• Translate designs and wireframes into high-quality code
• Optimize components for maximum performance across an array of web-capable devices and browsers
• Thorough understanding of React.js (i.e., core principles and workflows like Flux or Redux. Knowledge of isomorphic React is a plus) to develop new user-facing features
• Familiarity with newer specifications of EcmaScript
• Experience with data structure libraries (e.g., Immutable.js)
• Familiarity with RESTful APIs
• Knowledge of authorization mechanisms, such as JSON Web Token
• Familiarity with front-end build pipelines and development tools like Babel, Webpack, and NPM
• Strong understanding of digital marketing campaigns, attribution models, and analytics
• Ability to analyze large datasets and present insights into user behavior, campaign performance, and customer journey mapping
• Experience with translating business requirements into technical requirements
• A knack for benchmarking and optimization
• Familiarity with git code versioning
• Excellent problem-solving skills and attention to detail
• Bachelor’s degree in Marketing, Computer Science, a related field, or equivalent years of work experience
• 5+ years of experience in marketing technology, analytics, or a related field
• Hands-on experience with a CDP (Adobe, Segment, etc.), Google Tag Manager, Salesforce, Google Ads, LinkedIn Ads, Facebook Ads, Webflow, React.js, NodeJS, AWS, Tableau, Redshift, and Postgres

Responsibilities

• Collaborate with our marketing and sales team to build and optimize marketing technology infrastructure using our CDP, CRM, and attribution software
• Use Google Ads, LinkedIn Ads, Facebook Ads, etc., to design and implement marketing analytics solutions that measure campaign effectiveness and optimize ROI
• Build and maintain integrations between marketing and data platforms like Webflow, NodeJS, AWS, Tableau, Redshift, and Postgres to support seamless data flow and reporting
• Develop, maintain, and improve SEO strategy to drive organic traffic and ensure high rankings for key pages
• Implement tracking and attribution models that tie marketing efforts to pipeline and revenue outcomes
• Automate marketing workflows and optimize for growth across acquisition channels, ensuring the accuracy of marketing data
• Work closely with the content and product teams to align marketing campaigns with product initiatives and customer feedback
• Develop and manage dashboards for marketing performance and provide clear, actionable insights to stakeholders

Preferred Qualifications

• Experience in a SaaS environment
• Familiarity with additional marketing platforms and automation tools