Senior Specialist, Digital Strategy & Investment

Summary

Join Known's Media Science team as a Senior Specialist, Digital Media Partnerships! In this role, you will be a key contributor to strategic and executional efforts for IO-based media partnerships. Collaborate with internal teams to negotiate partnerships, translate client business objectives into effective campaigns, and ensure best practices in execution. You will also be responsible for evaluating media vendors, understanding the value proposition of IO partnerships, and building analyses for client reports. This position requires 3+ years of experience working with media vendors in a digital agency environment and a deep understanding of direct IO partnerships. Known offers a variety of benefits, including unlimited paid time off, 401k matching, a generous medical plan, and paid parental leave.

Requirements

• 3+ years of hands-on experience working with media vendors, external collaborators, and other teams within your organization, ideally in a digital agency environment
• Knowledge of direct IO partnerships’ roles in the media ecosystem, including familiarity of how these relate to specific channels (display, video, social, email, search, etc.)
• A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc
• Exceptional written and verbal communication skills
• Strong track record of planning and executing branding, consideration, and direct response campaigns, ideally across a variety of verticals
• Strong organizational skills to ensure accuracy and quality of all accountable responsibilities and deliverables
• Outstanding critical thinking skills and a detail-oriented mindset

Responsibilities

• Engage and evaluate media vendors to broaden and improve the team’s partner roster
• Work closely with other team members to negotiate partnerships with vendors
• Understand the client’s overall business objectives and translate them into effective paid media campaigns
• Ensure best practice in all executional activities (set up, trafficking requests, optimization, reporting, etc.) and knowledge sharing across teams
• Understand and effectively communicate the value proposition of IO partnerships holistically and for each prospective partner, as well as relevant technology and processes
• Coordinate digital partnership efforts (strategy and execution) with other media channels
• Build analyses, stories, and slides for client media plans and reports

Preferred Qualifications

• Experience working with retail media networks and or HCP vendors is a plus
• Experience working with pharma clients is a plus
• Experience managing others is a plus

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Generous medical plan
• Paid parental leave