Senior Specialist, User Acquisition, UX

Summary

Join Airalo, the world’s first eSIM store, as a Senior Specialist, User Acquisition! In this remote-first role, you will develop and execute mobile app and web acquisition campaigns across various marketing channels, including Google Ads and META. You will own measurement and reporting, identifying insights to optimize performance and collaborating with the data team and regional directors. Staying current with industry trends and contributing to new growth strategies are key responsibilities. This position requires 4+ years of experience managing user acquisition campaigns in performance-driven verticals and deep expertise in Google Ads and META. Excellent analytical and presentation skills are essential. Airalo offers competitive benefits, including health insurance, a work-from-anywhere stipend, and annual wellness & learning credits.

Requirements

• 4+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
• Deep subject matter expertise in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
• Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
• Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
• Entrepreneurial spirit, able to take risks and put forth new ideas

Responsibilities

• Developing and executing mobile app and web acquisition campaigns across various marketing channels (Google Ads, META, among others)
• Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
• Work closely with the data team and regional directors to understand impact and incrementality
• Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
• Supporting the team in producing testing frameworks for creative assets and optimization
• Contributing to new and creative growth strategies for customer acquisition

Preferred Qualifications

• Prior experience in the tech, travel, or telecommunications industry is a plus
• Experience navigating data platforms such as Looker, Adjust, Google Big Query is a plus

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination