Senior Strategic Partner & Convener Product Marketing Manager

Summary

Join PointClickCare as a Senior Product Marketing Manager and lead the strategic activation of healthcare conveners and partners. Reporting to the Senior Director of Product Marketing, you will develop and execute go-to-market strategies for SaaS solutions in Acute & Payer markets. Leveraging your deep understanding of healthcare markets and buyers, you will act as a subject matter expert and portfolio evangelist. This role requires strong collaboration across various teams, including Sales, Partnerships, and Product Management. You will conduct market research, develop product positioning and messaging, and lead product launches. Success in this role demands strong communication, strategic thinking, and the ability to translate product capabilities into business benefits.

Requirements

• Bachelor’s degree; Advanced degree or equivalent experience desired
• 7+ years Strategic Product/Portfolio Marketing experience in B2B SaaS solutions
• A  “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen
• Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals
• Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
• Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators
• Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences
• Critical thinker with excellent time management, interpersonal, decision making, and organizational skills
• Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress
• Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change

Responsibilities

• Conduct market and customer research to gather data about agency / partner / convener target personas, buyer needs and the purchasing process for the product/s, including key buyer and influencer roles
• Develop product positioning, value propositions and messaging that resonate with the buying audience
• Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
• Lead product introduction/launch planning including development and measurement of KPIs
• Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership, campaign and other assets
• Provide market intelligence and buyer insights to support the development of campaign strategies that create demand
• Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging and tools
• Collaborate with convener / partners and customer facing teams to understand contributing factors to increase adoption and manage/minimize churn
• Participate in product naming, pricing and packaging by providing market, competitive and customer insights, leveraging strong collaboration with market and competitive insights colleagues
• Support product management’s understanding of customer satisfaction, competitive landscape, and opportunities for new features or enhancements
• Manage to the financial and operational expense budgets

Preferred Qualifications

• Direct experience working at an HIE, Medicaid, State Government or similar agency would be a huge leg up
• Preference for candidates with deep knowledge of the healthcare convener landscape including, but not limited to HIEs, Hospital Associations, State Government, Medicaid Agencies, and/or Associations
• Preference for candidates with experience navigating specific state / government contracts and agency messaging
• Preference for candidates with experience in creating successful co-marketing or partner channel marketing strategies and execution
• Preference for candidates with experience in driving successful partner marketing efforts with Medicaid, State Government, Payer, Health Plan, Population Health, and/or other healthcare SaaS solutions
• Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing, Product Marketing Alliance, or SiriusDecisions, Product Marketing a plus

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition