Senior Strategist, Media Buyer, Planner

Summary

Join Allied Global Marketing as a Senior Strategist - Media Buyer/Planner, a hybrid role bridging Client Solutions and Media teams. Develop and execute comprehensive media strategies across various channels, managing key client relationships. Negotiate media rates and analyze performance, providing optimization recommendations. Serve as a primary client liaison, presenting plans and results. Oversee billing and campaign tracking, ensuring targets are met. Mentor junior team members and foster a collaborative environment. This role requires strong media knowledge, negotiation skills, and the ability to manage multiple campaigns.

Requirements

• In-depth understanding of traditional and digital media planning and buying principles
• Strong negotiation skills with media vendors to secure optimal rates and placements
• Proficiency with media research tools including Nielsen, Scarborough, and STRATA
• Experience in developing comprehensive market-specific media strategies
• Exceptional project management skills with ability to handle multiple campaigns simultaneously
• Advanced skills in Microsoft Office Suite, particularly Excel and PowerPoint
• Excellent verbal and written communication skills for effective client and team interactions
• Strong analytical abilities to evaluate media performance and provide data-driven recommendations
• Experience with budget management and expense reporting
• Ability to thrive under pressure and adapt to changing priorities in a fast-paced environment
• Bachelor's degree in Marketing, Advertising, Communications or related field
• Minimum 2-3 years of experience in media planning and buying
• Experience managing client relationships and presenting media strategies

Responsibilities

• Research, develop, and execute strategic media plans across multiple channels including television, radio, outdoor, print, and digital media
• Generate initial rating estimates utilizing Nielsen data through STRATA/FreeWheel
• Negotiate media rates, special time parameters, value-added sponsorships and promotions
• Analyze media performance and provide recommendations for optimization
• Approve makegoods when needed and evaluate if alternative placements deliver equivalent value
• Stay current on marketing and media industry trends through proactive research
• Serve as a primary liaison for assigned clients
• Lead daily client communications and orchestrate weekly status calls
• Present media plans and performance results to clients with clear rationales
• Collaborate with clients to align media strategies with overarching business objectives and KPIs
• Coordinate across all agency solution lines, covering Paid, Earned, and Owned tactics
• Oversee billing processes, including invoicing, settlements, and reconciliations
• Manage campaign and sales tracking to ensure targets are met
• Deliver insightful reporting and analytics on media performance
• Implement and maintain project management systems to effectively document and monitor progress
• Mentor junior media team members in television, radio, and digital buying practices
• Maintain effective collaboration between Client Solutions and Media teams
• Foster a collaborative environment that encourages innovative thinking

Preferred Qualifications

• Live entertainment/ticketing event experience
• Familiarity with entertainment, culture, or lifestyle marketing

Benefits

• Medical, dental, vision, short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays