Senior Analyst, Brand Marketing

Summary

Join Known, a modern marketing company, as a Senior Analyst on the Brand Marketing team. You will play a pivotal role in driving strategic insights and supporting key deliverables for clients across brand marketing, creative strategy, and go-to-market activations. The ideal candidate will interpret information, trends, and client research to develop engaging ideas and compelling narratives. You will lead portions of client engagements independently, collaborate with other disciplines, and build visually engaging presentations. Responsibilities include developing brand strategies, engagement strategies, and activation strategies, as well as bolstering business development efforts. The position requires at least 2 years of experience in a strategy, insights, or marketing role and strong interpersonal and written skills. Known offers a variety of benefits, including unlimited paid time off, 401k matching, annual bonuses, and a generous medical plan.

Requirements

• A passion for understanding our partner’s needs and becoming their trusted advisor
• Comfort presenting to and briefing internal and external clients at various levels
• Ability to balance various client commitments and categories at once
• Deep empathy for consumers, our partners and our teammates
• A desire to change the way things have been done in marketing and brand strategy
• Strong willingness to learn and implement innovative research and insights methods, including generative AI tools and platforms
• Excitement to partner with data scientists, researchers and creatives across our offices
• Highly motivated and self-motivated with a history of high integrity
• Strong interpersonal and written skills
• At least 2 years’ experience in a strategy, insights or marketing role

Responsibilities

• Asking questions that haven’t been asked before
• Becoming a subject matter expert on key industries and topics, providing informed perspectives by collecting and analyzing data, cultural intelligence, audience insights, and industry knowledge to tell a clear and inspirational story
• Leveraging insights to support the development of a powerful strategic idea and direction that is simple, clear, and digestible for client teams and internal partners
• Supporting the development of products & deliverables such as
• Brand strategy
• Brand north star, vision, and positioning
• Brand architecture
• Engagement strategy
• Creative briefs
• Messaging frameworks
• Activation strategy
• Tactical playbook
• Communications plans
• Building compelling and visually engaging presentations to communicate insights and recommendations
• Supporting the growth of client relationships, ensuring they remain connected to our process, progress and deliverables
• Collaborating effectively with other practices within the company including researchers, data scientists, media buyers / planners and help with what they need to inform a strategic and inspired solution for our clients
• Bolstering business development efforts by preparing case studies and relevant work examples for presentations and assist with scoping new work (including the development of SOWs)

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave