Senior Vice President of Marketing

Summary

Join Parsley Health as their seasoned SVP of Marketing to lead DTC and B2B2C marketing initiatives. This pivotal role demands a full-stack marketer with extensive DTC and B2B2C healthcare marketing expertise, a proven track record of driving growth and achieving acquisition goals, exceptional leadership skills, and a deep passion for root-cause resolution medicine. The position involves developing and executing comprehensive marketing strategies, overseeing all marketing channels, leading and mentoring a marketing team, ensuring flawless campaign execution, utilizing data-driven decision-making, collaborating cross-functionally, and championing the Parsley Health brand. This remote role, with occasional NYC travel, requires 15+ years of marketing experience, significant DTC healthcare experience, and mastery of various marketing channels. Relocation is not provided; candidates must be based in NYC or within commuting distance.

Requirements

• 15+ years of marketing experience, with a significant portion in DTC healthcare
• Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, events & activations, PR & comms, and direct mail
• Exceptional leadership, team management, and communication skills
• Strong understanding of growth marketing principles and data analytics
• Prior experience in an early-stage startup environment, with a willingness to be hands-on
• Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Responsibilities

• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention
• Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, employee & member activation, brand partnerships, paid search & social, direct mail, events & activations, PR & comms, etc. to deliver on KPIs
• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture
• Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns
• Utilize analytics and data insights to continually refine marketing strategies and improve ROI
• Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth
• Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications

Preferred Qualifications

Some B2B experience is preferred

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend