Vice President, Marketing

Summary

Join Sinch Mailgun as the VP of Marketing and lead the strategic marketing vision to accelerate growth for our SaaS product. You will drive self-service revenue growth, build brand awareness, and generate high-quality leads for sales teams. Key responsibilities include developing and executing a comprehensive marketing strategy, building and optimizing self-service acquisition funnels, leading integrated marketing campaigns, and leading and mentoring a high-performing marketing team. You will work closely with various teams, including central marketing operations, regional field marketing teams, product, and sales. The role requires 10+ years of progressive marketing experience with at least 5 years in senior leadership roles in SaaS or technology marketing. Sinch Mailgun offers a competitive salary and benefits package.

Requirements

• 10+ years of progressive marketing experience, with at least 5 years in senior leadership roles in SaaS or technology marketing
• Proven success in scaling product-led growth models and demand generation strategies within a SaaS or similar environment
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Experience leading diverse, high-performing marketing teams, with a track record of collaboration across product, sales, and central marketing operations functions
• Hands-on experience in digital marketing channels including SEO, SEM, content marketing, and lifecycle marketing
• Demonstrated ability to drive revenue growth and meet business objectives through creative, measurable, and scalable marketing initiatives
• Strong storytelling and communication skills, with the ability to engage both internal and external stakeholders effectively

Responsibilities

• Develop and execute a comprehensive marketing strategy for Mailgun, aimed at scaling product-led growth (PLG) revenue and supporting mid-market to enterprise sales objectives
• Drive Mailgun’s brand positioning, messaging, and voice to resonate with different customer segments, ensuring alignment across all marketing initiatives
• Identify growth opportunities and industry trends to guide decision-making and refine marketing plans in collaboration with Sinch’s central and regional teams
• Partner closely with the central marketing operations team to leverage shared resources, best practices, and tools, ensuring consistency and efficiency in marketing execution across regions
• Build and optimize self-service acquisition funnels to drive signups, trials, and conversions directly through our digital channels
• Develop and oversee lifecycle marketing campaigns, targeting different stages of the customer journey to increase engagement, reduce churn, and maximize LTV
• Collaborate directly with the product leader to ensure product updates, features, and customer feedback are integrated into marketing strategies that drive in-product engagement and feature adoption
• Design and execute content strategies, SEO, and digital advertising efforts focused on self-service acquisition and user retention
• Lead integrated marketing campaigns to generate high-quality leads for mid-market and enterprise segments, with measurable ROI
• Partner closely with regional field marketing teams responsible for executing account-based marketing (ABM) programs to generate enterprise-level opportunities, providing strategic guidance, support, and resources to amplify local impact
• Collaborate with sales and regional field marketing teams to align on ABM targets, develop lead-scoring models, and establish MQL-to-SQL handoff processes
• Develop thought leadership content, events, and webinars to engage enterprise decision-makers, enhancing the effectiveness of ABM efforts by regional teams
• Lead and mentor a high-performing marketing team, building specialized functions (e.g., growth/digital, performance, content, lifecycle) to support business goals
• Foster close alignment with the product leader to ensure cohesive strategies, enabling a seamless product-to-market fit that addresses evolving customer needs and behaviors
• Partner with central marketing operations and regional field marketing teams to streamline processes, share insights, and ensure unified execution across all customer touchpoints
• Set clear goals, KPIs, and metrics for marketing initiatives, regularly reporting on performance, insights, and actions to senior leadership
• Implement data-driven approaches and tools to continuously analyze the performance of campaigns, customer journeys, and funnel efficiency
• Identify and test new channels, growth tactics, and technologies to optimize self-service acquisition and conversion rates
• Drive a culture of experimentation within the marketing team, promoting A/B testing and iteration to refine strategies based on insights and results

Benefits

• We offer comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Take advantage of our free virtual counseling resources through our global Employee Assistance Program
• Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants
• Enjoy a generous paid time off program
• We offer paid parental leave and family planning support
• Our flexible remote work offerings allow you to work wherever you’re the most productive and successful
• Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice