Senior Visual Design Lead

Summary

Join our team as a Senior Visual Design Manager! In this hands-on player-coach role, you will lead and collaborate with a talented design team, creating high-impact marketing assets. You'll provide design support, mentor team members, and ensure brand consistency across campaigns. This role requires strong digital design expertise, leadership skills, and a proven ability to create innovative and scalable designs. You will work closely with marketing and other creative leads to align design strategies with business goals. The position offers a competitive salary, comprehensive benefits, and a fully remote work environment within the United States.

Requirements

• Minimum 5-8 years of experience in digital design, with at least 2 years in a leadership or team management role
• Proven expertise in creating a wide range of digital marketing assets, including banners, email templates, social media graphics, and display ads
• Strong portfolio demonstrating high-quality, scalable design work and innovative problem-solving
• Proficiency in Figma, Adobe Creative Suite, and other design tools
• Solid understanding and experience designing within various CMS platforms (e.g., WordPress, Contentful, Fastr, Builder.io) and marketing technology systems
• Strong knowledge of Design Systems, Pattern and Component Libraries
• Experience with project management tools like Jira or Monday
• Knowledge of A/B testing tools and data-driven design decisions
• Proven ability to coach, inspire, and collaborate within a creative team
• Understanding of UX/UI fundamentals and how design impacts marketing performance
• Expertise with e-commerce best practices and digital marketing trends
• Knowledge of accessibility standards (e.g., WCAG) and inclusive design principles

Responsibilities

• Partner with cross-functional teams to oversee the creative development and execution of digital marketing assets across campaigns, platforms, and channels
• Provide hands-on design support for high-priority initiatives and fast-moving projects
• Give fast, actionable feedback during design reviews, ensuring brand and visual consistency at every touchpoint
• Collaborate with photographers and production teams to ensure visuals from product and lifestyle photo shoots align with brand standards and campaign goals
• Act as a player-coach within the visual design team—mentoring, inspiring, and designing in the trenches
• Partner with the Head of Design to support team growth, creative development, and design quality
• Foster a collaborative, creative environment that values quality, agility, and design excellence
• Help evolve and maintain the visual identity of the brand across all design work
• Ensure the design system, brand standards, and creative assets are applied consistently
• Contribute new visual directions that keep the brand fresh, relevant, and engaging
• Collaborate with Marketing, Content, and Product teams to align design strategies with business goals
• Co-develop themes, mood boards, and color schemes that inform cohesive campaign aesthetics
• Create and maintain campaign playbooks that ensure consistency across all marketing touchpoints
• Support the development of scalable design systems, templates, and guidelines to accelerate execution
• Help streamline workflows, design operations, and cross-functional communication to boost creative efficiency

Benefits

• Compensation: $90,000 - 120,000
• Discretionary Annual Bonus Eligibility: Up to 10%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States
• Must be able to work EST hours