LastPass is hiring a
Senior Web Analyst

Summary

Join LastPass, a leader in password and identity management, as a Senior Web Analyst to help optimize website performance and conversion funnels. Collaborate with various teams to enhance customer journeys and experiences.

Requirements

• Experience with Google Analytics (GA360 and GA4), including configuring custom events, conversions, and audiences within GA4, and setting up dashboards for use across multiple teams
• Experience in monitoring data flow through GA4 and collaborating with Web Engineering teams to optimize and improve performance
• Experience implementing and managing Google Tag Manager, with preference for experience in server-side GTM
• Experience with A/B testing, including road-mapping, building requirements, setting statistical parameters for audience size and test duration, and conducting post-test analysis
• Basic knowledge of web development and data querying: HTML/CSS, JavaScript, SQL
• Experience with visualization tools such as Looker, PowerBI, Tableau, etc
• Familiarity with Web Teams, Scrum Teams, and Agile methodologies

Responsibilities

• Use web analytics (both visualization and raw data) to perform quantitative analysis with the goal of providing actionable insights and recommendations to Marketing and Engineering stakeholders
• Identify web-related KPIs that align with organizational and functional targets and objectives
• Maintain baselines and target guides for specific web actions such as sessions, traffic, users, prospects, conversions, load time, bounce rates, etc
• Visualize web data using GA4, Looker, and PowerBI (sitting on raw data in the data lake) to extract key insights not available through summarized, high-level data
• Collaborate with Web Strategy, Engineering, and Digital Acquisition teams to ensure the quality and consistency of data
• Identify opportunities to integrate data collection across online and offline channels by leveraging persistent IDs/keys in web data for 1:1 linkage
• Synthesize insights in collaboration with other teams to enhance user experience and optimize the website

Preferred Qualifications

• Experience working with BigQuery, Databricks, or other big data environments
• Familiarity with Amplitude or Segment for app measurement and analytics

Benefits

• Competitive compensation
• Flexible Paid time off policies including but not limited to: Monthly self-care days (12 extra paid days off annually), volunteering days
• Generous Parental leave
• Comprehensive health coverage, dependents included
• Home office setup support
• LastPass families free account up to 5 members
• Continuous learning and development opportunities