Senior Web Data Analyst

Summary

Job Description: Sand Cherry Associates is seeking a Senior Web Analyst to lead the charge on customer analytics strategy and execution. The role requires 3+ years of relevant web and customer analytics experience, strong Power BI skills, and knowledge of GA 4 tagging and implementation. This is a hybrid position based in Denver, CO with an annual salary of $120k-$135k.

Requirements

• 3+ years of relevant web and customer analytics experience
• Knowledge of GA 4 (Google analytics 4) tagging and implementation is required. Experience with Google Analytics Tag manager (GTM) is preferred
• Self-motivated individual with ability to handle multiple high priority demands
• Adept at working within a heavily matrixed environment. Ability to guide, influence and navigate effectively with different constituencies in achieving goals
• Strong interpersonal skills. Must be influential, but able to work effectively in a matrixed project team which include a large 3rd party presence
• Smart and sound judgement to lead through changing and ambiguous environments
• Bachelor's Degree preferred

Responsibilities

• Engage collaboratively with key stakeholders to identify and prioritize customer analytics needs across different data sources (web, point of sale, 3rd party data etc)
• If the data is available and accurate, deliver insightful, compelling, and actionable reports, dashboards to address these needs with a high sense of urgency
• If the data is not available (or not accurate), work with the IT team and create a roadmap and implementation plan to collect this data in a scalable manner
• Move the larger organization to a data driven decision making leveraging the deep customer insights from the data
• Identify growth opportunities by analyzing user behavior, navigation patterns, page performance and conversion funnels
• Establish dashboard and reporting standards for entire Advanced Energy team focused on KPIs (sales, traffic, conversion, etc.)
• Manage strategic direction of all site tagging
• Partner with Development and QA teams to ensure accuracy and quality
• Provide data-driven insights to increase overall site conversion, improve performance and customer experience
• Educate teams in web analytics and create a self-service analytics reporting culture
• Play a pivotal role in the site A/B testing strategy and subsequent analysis
• Communicate to both peers and executive leadership opportunities for site improvements and customer insights
• Collaboratively guide external vendors in regards to tracking, implementation, and reporting of analytics
• Stay abreast of new developments/strategies in analytics and competitor and industry trends

Preferred Qualifications

• Strong Power BI skills
• Experience with B2B or B2C customer analytics with the ability to communicate complex concepts to a variety of audiences including those who do not have a technical/Digital/eCommerce background
• Problem solving mindset with experience diagnosing, reporting, tracking and resolving data quality issues
• Strong analytic, quantitative, and data interpretation skills, ability to transform data into actionable insights
• Knowledge of digital marketing initiatives is preferred (Paid Search, SEO, Affiliates, Display) and a strong understanding of marketing channels
• Proficient in Excel. SQL and Business Intelligence tools knowledge a plus
• Basic familiarity with HTML, CSS and Javascript are a plus

Benefits

This is a contract engagement with an annual salary of $120k-$135k. This position has the potential to be converted to a permanent role within the company after a 6-month contract