Senior Web Analyst

Summary

Join Samsara's dynamic digital strategy team as a Senior Web Analyst! Leverage your 5+ years of experience in web analytics to drive strategic decisions and improvements. You will be responsible for collecting, analyzing, and interpreting web data, providing insights to guide regional web strategies, enhance user experience, and optimize website performance. This Canada-based role offers the opportunity to impact global industries, contribute to a hyper-growth environment, and collaborate with a high-caliber team. Competitive compensation and benefits are included. Apply if you're passionate about data-driven decision-making and want to make a real-world impact.

Requirements

• Bachelor’s degree in Marketing or another STEM field
• 5+ years of experience in a web analytics role, with a proven track record of leveraging data to drive business decisions
• Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics), tag management systems (e.g., Google Tag Manager, Tealium), and SEO tools
• Strong analytical skills
• Familiarity with statistical analysis and A/B testing
• Experience with data visualization
• Proficiency in Excel/Google Sheets and BI tools for advanced data analysis
• General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript), and UX/UI principles
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical stakeholders
• Candidates should be located in Canada

Responsibilities

• Analytics Implementation & Optimization
• Data Analysis & Reporting
• Conversion Rate Optimization (CRO)
• SEO & Content Strategy Support
• Cross-Functional Collaboration
• Benchmarking and SoT
• Champion, role model, and embed Samsara’s cultural principles

Preferred Qualifications

Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel

Benefits

• Competitive total compensation package
• Employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund