Senior Web Designer

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Summary
Join Sprout Social's Brand Creative team as a Senior Web Designer, playing a key role in shaping Sprout's web presence and driving brand awareness. You will blend creative strategy, technical collaboration, and systems thinking to deliver impactful web experiences, leveraging your understanding of Sprout's brand to design engaging and user-centric experiences. Collaborating with multidisciplinary teams, you'll ensure consistent brand representation across digital touchpoints while enabling fast iteration and experimentation. This role offers opportunities to deepen your expertise and play a visible role in shaping web experiences that move the business forward. You will collaborate with Marketing, Product, and Engineering teams, drive innovation, design scalable systems and experiences, champion accessibility, collaborate with developers, create alignment, and manage complex projects. The ideal candidate possesses a systems-focused mindset, accessibility expertise, AI fluency in web design, collaboration skills, strategic thinking, adaptability, and a growth-oriented attitude.
Requirements
- Systems-Focused Mindset: A deep understanding of scalable design principles and the ability to create web pages that enable rapid iteration and experimentation
- Accessibility Expertise: A passion for creating inclusive experiences and a strong understanding of WCAG accessibility standards and best practices
- AI Fluency in Web Design: Proven ability to use AI strategically—whether for wireframing, personalization, performance optimization, or testing—to increase impact and unlock new creative possibilities. A strategic mindset for evaluating where AI adds value, with a track record of using emerging technologies to drive efficiency and elevate creative outcomes
- Collaboration Skills: Proven ability to work effectively across disciplines, including Marketing, Product, and Engineering teams. Strong interpersonal skills and a commitment to partnership
- Strategic Thinking: Ability to align design decisions with business goals, KPIs, and customer insights. Experience using data to inform and optimize design solutions
- Adaptability and Resilience: A solutions-first mindset that can navigate ambiguity, embrace feedback, and respond thoughtfully to constraints
- Growth-Oriented Attitude: A desire to mature Sprout’s design discipline and grow into leadership roles while leading without authority
- Professional Experience: 5-7 years of experience working cross-disciplinary, including collaboration with developers and marketing teams. Experience with design tooling such as Figma or Framer
- Design Expertise: A portfolio showcasing creative problem-solving and scalable web design work. Demonstrated ability to design for revenue generation and business impact
- Strong Communication and Collaboration: Exceptional verbal and written skills, able to articulate design rationale and impact to both technical and non-technical stakeholders
Responsibilities
- Collaborate Across Teams: Partner with Marketing, Product, and Engineering teams to deliver web experiences that align with business goals and customer needs. Build strong relationships across disciplines to ensure alignment and amplify impact
- Drive Innovation: Approach ambiguous challenges with curiosity and creativity, proposing solutions that push boundaries while staying aligned with Sprout’s brand vision and business objectives
- Design Scalable Systems and Experiences: Evolve our library of templates and components to support fast-paced campaign launches without sacrificing brand integrity. Apply systems thinking to create visually engaging and user-centric web experiences that align with Sprout’s brand identity and business goals. Advocate for adaptability, ensuring both systems and designs are prepared to meet future needs
- Champion Accessibility: Lead efforts to create accessible, user-centered designs that meet or exceed accessibility standards. Educate peers on inclusive design principles and advocate for accessibility across all projects
- Collaborate with Developers: Create clear documentation, assets, and specifications to ensure a seamless handoff of designs to developers. Actively participate in implementation reviews to maintain design integrity
- Create Alignment: Align design decisions with business objectives, KPIs, and customer insights. Use data-driven approaches to optimize web performance and drive measurable outcomes
- Manage Complex Projects: Independently manage multiple projects, prioritize tasks, and consistently deliver high-quality work on time
Preferred Qualifications
- Experience With Marketing Teams: Experience collaborating with marketing teams to shape strategy and drive results
- Project Management Skills: Ability to manage self-driven areas of ownership, prioritize tasks, and deliver high-quality work independently
- Willingness To Grow: A desire to mature Sprout’s design discipline and grow into leadership roles while leading without authority
Benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
- Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
- Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan
- Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
- Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
- Sprout offers “Flexible Paid Time Off” and ten paid holidays