Seo Content Strategist

Summary

Join Findmypast, a fast-growing genealogy company, as their SEO Content Strategist for a 12-month fixed-term contract. You will develop and implement SEO-driven content strategies to boost organic search visibility, site traffic, and conversions. Responsibilities include identifying content gaps, creating SEO-optimized content (landing pages, blogs, guides), and analyzing performance metrics. The ideal candidate possesses proven SEO and content strategy experience, strong writing skills, and familiarity with SEO tools. Findmypast offers a remote-first work environment, generous holiday allowance, a competitive pension plan, health and wellbeing benefits, and more.

Requirements

• Demonstrable/proven experience in SEO, digital marketing, or content strategy, ideally with a focus on both organic search optimisation and commercial content development
• Proven experience in creating and optimising commercial landing pages with a focus on driving conversions
• Strong understanding of SEO principles, including on-page optimisation, technical SEO, and link-building
• Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush)
• Excellent written and verbal communication skills, with attention to detail and a commitment to quality
• Experience collaborating cross-functionally, particularly with content, product, design, and technical teams
• Passion for genealogy, history, and creating content that meets both search intent and business objectives
• Be comfortable crafting compelling copy - from "How to" articles to sales pages

Responsibilities

• Identify content gaps and opportunities, ensuring content aligns with user needs, search trends, and business objectives
• Develop an SEO-driven content creation and optimisation plan with a balanced focus on high-converting commercial landing pages and engaging, educational content
• Define the content strategy for landing pages to improve rankings, drive traffic, and maximise conversions, coordinating closely with product and content teams
• Produce high-quality, SEO-optimised content across landing pages, guides, blogs and other formats
• Craft commercial landing pages that are optimised for conversions, blending best SEO practices with compelling calls-to-action and user-focused copy
• Be comfortable creating pages within a modular CMS
• Track and analyse key SEO and content metrics, including organic traffic, keyword rankings, conversion rates, and engagement metrics on commercial pages
• Adjust strategy based on performance to continuously improve outcomes

Preferred Qualifications

Successful candidates will have experience in using SEO research tools (e.g., Semrush)

Benefits

• A generous holiday allowance with the chance to buy more
• A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side)
• All the health and wellbeing benefits you’d expect and some you wouldn’t
• The chance to work with smart and fun people on products that will bring joy to millions
• 26 Days Holidays + Bank Holidays
• Health cash plan
• Corporate gym discounts
• Excellent pension
• A competitive salary
• Many more staff discounts and benefits