Website Content Strategist

Summary

Join Kanopi Studios as a Contract Website Content Strategist, focusing on strategic content planning, information architecture, and user-centered content design. Collaborate with cross-functional teams to improve site usability, accessibility, and performance. Responsibilities include leading content audits, creating user journeys, conducting user research, and delivering strategic content recommendations. The ideal candidate possesses 3+ years of experience in website content strategy, proficiency in various content strategy tools, and excellent communication skills. This is a 100% remote contract position with an hourly rate between $55 and $70, based in the US. The application process involves submitting a resume and cover letter, followed by an email screening, interviews, and potentially a paid mini-project.

Requirements

• 3+ years in a website content strategy role, ideally within an agency or client services environment
• Experience working with remote and/or distributed teams
• A portfolio demonstrating strategic thinking, specifically in website content strategy, including content modelling, UX writing, and information architecture (IA) for digital experiences
• User research & testing tools (e.g., Userbrain, Optimal Workshop)
• Heatmap & behavior analytics (e.g., Mouseflow)
• Analytics tools (e.g., Google Analytics 4, Google Search Console)
• SEO & auditing platforms (e.g., SEMRush, Screaming Frog)
• Google Workspace and other documentation tools
• Excellent writing and editing skills with impeccable grammar and attention to detail
• Ability to translate complex information into clear, accessible content
• Strong communication and facilitation skills, especially in client-facing contexts
• Solid understanding of accessibility standards and inclusive content practices (e.g., WCAG)
• Comfortable juggling multiple projects and adapting quickly to shifting priorities
• Collaborative mindset with a passion for mentorship, learning, and levelling up the team

Responsibilities

• Champion User-Centered Content Strategy
• Be a vocal advocate for user-first content practices within our internal and client teams
• Ensure content decisions are rooted in user research, accessibility best practices, and business goals
• Guide clients in understanding how content impacts navigation, usability, and conversions
• Lead and Deliver Strategic Artifacts
• Plan, create, and present a range of deliverables including (but not limited to)
• Content Audits & Map/Gap Analyses
• User Journeys, Personas & User Flows
• Keyword & SEO Research and Recommendations
• Content Maps, Sitemaps & Navigation Structures
• Copy Guidelines, Voice/Tone Frameworks & Light UX Copywriting
• Deliver recommendations for structure, hierarchy, and message prioritization—not just what to say, but how and where to say it
• Facilitate Discovery & Research
• Lead discovery workshops and stakeholder interviews
• Design and implement user surveys, card sorts, and usability tests
• Synthesize findings to uncover key insights and content opportunities
• Collaborate and Elevate
• Partner closely with UX, design, and development teams to inform IA and interaction design through a content lens
• Support content implementation during design and development handoff
• Contribute to internal process refinement and knowledge sharing
• Contribute to Kanopi’s Brand Presence
• Support the marketing team by contributing to thought leadership and promotional initiatives such as
• Webinars, case studies, and speaking engagements
• Writing blog posts or participating in video content
• Representing Kanopi at conferences or industry events

Benefits

• The hourly rate is commensurate with experience
• The hourly rate range for this contract position is between $55/hour and $70/hour US
• This is a 100% remote role, but you must live and be able to work in the US
• Fully Remote: Work where and when you do your best. It's about feeling connected to others, having a flexible schedule and staying healthy
• Top Talent: Since we are not limited by walls, our ability to hire the best is limitless. Collaborate, learn and surround yourself with a strongly skilled and diverse team