SEO Link Building Specialist

Summary

Join Housecall Pro as an SEO Link Building Specialist and develop and execute the off-page SEO strategy to enhance the domain authority of our website. You will leverage keyword research tools and analytics platforms to identify link-building opportunities, create outreach plans, and manage relationships with potential link partners. Responsibilities include producing high-quality content to attract backlinks, collaborating with stakeholders, developing and maintaining a database of link partners, and monitoring backlink performance metrics. You will also drive innovation in SEO link building by implementing new tools and strategies. This role requires 2+ years of experience in SEO or digital marketing, familiarity with SEO concepts and tools, strong attention to detail, and excellent communication skills. A Bachelor’s degree in a related field or equivalent experience is also needed. Housecall Pro offers paid holidays, flexible paid time off, equity in a rapidly growing startup, monthly tech reimbursements, and a culture of innovation.

Requirements

• 2+ years of experience in SEO or digital marketing roles
• Familiarity with SEO concepts and basic tools (i.e. Google Analytics, Google Search Console)
• Strong attention to detail and willingness to learn technical SEO concepts
• Proven track record of link-building knowledge and success
• Experience in keyword research tools and analytics platforms (i.e., SEMRush, GA4, Search Console)
• Excellent written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, English, Business, or a related field, or equivalent work experience

Responsibilities

• Develop and execute our SEO link-building strategy to improve our online visibility and domain authority
• Use SEO and competitor research to identify, compile, and prioritize backlink opportunities
• Perform a weekly backlink audit to monitor the health and performance of existing links, making improvements as needed
• Identify, coordinate, and produce content that attracts backlinks
• Collaborate with the product, product marketing, and social teams to leverage existing initiatives and relationships for link building through PR and affiliates
• Develop and maintain a database of potential and existing link partners
• Build and maintain value-added relationships with link partners through continual outreach and communication
• Monitor and report on backlink performance metrics
• Drive innovation in SEO link building by evaluating and implementing new tools, strategies, and best practices

Preferred Qualifications

• Strategic mindset with the ability to execute and drive results
• Strong project management and organizational skills, with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder management skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Excellent communication and presentation skills to articulate strategies and insights

Benefits

• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements