SEO Manager

Summary

Join MongoDB's Digital Acquisition team as an SEO Manager to create keyword-optimized content targeting developers. Lead projects through the entire lifecycle, from keyword research to performance tracking. Collaborate with internal and external teams to ensure content alignment with marketing goals. Analyze SEO metrics, identify areas for improvement, and communicate insights effectively. This role requires strong project management, analytical, and communication skills. The position is remote and based in the United States.

Requirements

• Motivated self-starter with an eye for details
• Must be able to work independently on multiple projects and prioritize time in an impact-driven environment
• 5+ years of proven experience as an SEO, with a strong focus on nonbranded keyword targeting, content strategy, and connecting your content to business outcomes
• Deep understanding of traditional keyword research methodologies, search engine algorithms, and ranking factors, as well as a compelling interest in how we can learn and manipulate the algorithms and evaluative metrics used by LLMs
• Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights
• Strong written and verbal communication skills, with the ability to effectively communicate complex SEO concepts to non-technical audiences
• Comfortable working cross-functionally, influencing, and managing SEO expectations from technical and non-technical stakeholders

Responsibilities

• Help us rise to the challenge of AEO, and integrate LLM optimization into our SEO content strategies on owned and third-party platforms
• Keep abreast of the latest SEO trends, algorithm updates, tools, and best practices
• Proactively recommend and implement new strategies and tactics
• Conduct comprehensive keyword research to identify high-potential, nonbranded search terms relevant to our target audience and business objectives
• Analyze search volume, competition, and user intent to prioritize opportunities
• Collaborate with internal SMEs to identify up-and-coming trends before they start driving volume
• Provide clear and actionable SEO guidance to content creators (internal and external) to ensure all content is optimized for target keywords, on-page SEO elements (title tags, meta descriptions, headings, etc.), user experience, and accessibility
• Work closely with marketing, content, and potentially product teams to ensure content strategy aligns with overall marketing goals and product roadmaps
• Effectively communicate SEO insights and recommendations
• Track, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, engagement, and conversions
• Identify trends, insights, and areas for improvement
• Maintain a strong understanding of technical SEO best practices and collaborate with relevant teams to address any technical issues that may impact organic performance
• Regularly analyze competitor strategies and identify opportunities to differentiate our content and outrank them in search results
• Effectively utilize tools for SEO research (e.g., Conductor, Ahrefs, ScreamingFrog), analytics and BI tools (e.g., Google Search Console, Tableau, Google or Adobe Analytics), and project management (e.g., Jira)

Preferred Qualifications

• Experience in business-to-consumer marketing to developers, engineers, or other technical audiences
• Experience optimizing for LLM-produced results including Google AIO, ChatGPT, and Perplexity
• Familiarity with content management systems (CMS), especially headless CMS
• A bachelor's degree in a relevant field, such as Marketing, Communication, Analytics, or a related discipline, is preferred but not required
• Familiarity with technical SEO principles
• Basic understanding of HTML, CSS, and JavaScript

Benefits

• Flexible paid time off
• 20 weeks fully-paid gender-neutral parental leave
• Fertility and adoption assistance
• 401(k) plan
• Mental health counseling
• Access to transgender-inclusive health insurance coverage
• Health benefits offerings