SEO Optimization Specialist

Summary

Join Blueprint, a rapidly growing company empowering therapists with AI-powered tools, as an SEO Optimization Specialist. You will play a crucial role in increasing organic traffic, optimizing content for search engines, and improving conversion rates. This position requires 2-5 years of SEO experience, focusing on technical SEO, analytics, and content optimization. You will collaborate with writers, designers, and developers to implement SEO best practices and track key performance indicators. Blueprint offers a remote-first culture, competitive salary and equity, comprehensive health benefits, unlimited PTO, and opportunities for professional growth. Help us become the leading search destination for therapists!

Requirements

• 2-5 years of experience in SEO, with a focus on technical SEO, analytics, and content optimization
• Experience optimizing content-heavy sites—especially those that drive conversions
• Strong knowledge of Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools
• Ability to track and report on organic traffic growth, keyword performance, and conversion impact
• Familiarity with on-page SEO, technical SEO, and structured data implementation
• A data-driven mindset—you care about rankings, but also about how SEO leads to real business results
• Strong collaboration skills—you’ll work closely with writers, designers, and developers to implement SEO best practices
• Startup mentality—scrappy, proactive, and able to adapt in a fast-moving environment

Responsibilities

• Implement SEO best practices across Blueprint’s content, website, and landing pages
• Optimize meta tags, headers, site structure, and internal linking to improve rankings and search visibility
• Conduct technical SEO audits to find and fix issues related to indexing, mobile performance, Core Web Vitals, and structured data
• Work with developers to ensure site speed, mobile-friendliness, and technical health align with SEO best practices
• Track and report on organic traffic growth, keyword rankings, and content engagement metrics
• Use Google Analytics, Google Search Console, Ahrefs, SEMrush, or other tools to monitor SEO performance and uncover new opportunities
• Measure conversion rates from organic content to product sign-ups, identifying ways to improve user journeys
• Regularly analyze click-through rates (CTR), bounce rates, and engagement metrics to refine content strategies
• Optimize existing blog posts, educational guides, and landing pages to improve rankings and conversion rates
• Conduct keyword research to identify gaps and new opportunities for content strategy
• Help structure calls-to-action (CTAs) and page layouts to better drive product sign-ups from organic content
• Implement A/B testing on key pages to improve engagement and conversion rates
• Monitor competitor SEO strategies and find opportunities where Blueprint can outperform
• Stay up-to-date with Google algorithm updates and SEO trends to keep Blueprint ahead of the curve
• Identify emerging topics and search trends that align with Blueprint’s content strategy

Benefits

• Competitive salary and equity
• 100% remote – no office, no commuting
• Health, dental, and vision insurance, with 75% of your premium covered by Blueprint
• Semi-annual team gatherings (in Chicago!)
• Unlimited PTO
• Opportunities to grow with the company and shape our product
• Hardworking, mission-driven, friendly coworkers