Seo Specialist

Summary

Join Granicus as a SEO Specialist on the site transition team, managing and executing technical, analytical, and strategic aspects of website transitions to ensure optimal SEO performance. Lead and coordinate SEO tasks, serving as the main point of contact for SEO-related issues. Independently manage and prioritize work, collaborating with developers, project managers, and stakeholders. Communicate technical SEO requirements and recommendations clearly. Conduct in-depth requirements gathering for site transitions, including analytics implementation and domain configuration. Create comprehensive page redirect mappings and conduct quality assurance checks. Set up and configure key SEO tools, conduct site health and performance audits, and monitor Core Web Vitals. This full-time, permanent, remote position is based in Costa Rica and requires legal authorization to work there. Relocation benefits are not offered.

Requirements

• Ability to work on multiple projects or tasks in a deadline-driven environment
• Excellent time management and time tracking skills
• Passion for search engine marketing, willing to keep abreast of new technologies and changing landscape
• 1-3+ years of SEO experience
• Knowledge of Google Analytics and/or other analytics tools
• Ability to pick up abstract/complex SEO/SEM concepts quickly
• Fairly advanced technical acumen and Internet marketing experience
• Ability to communicate internally with developers, project managers, and digital marketing experts
• Flexibility to change with department as it continues to grow
• Ability to explain technical concepts to non-technical stakeholders
• Proficiency in providing regular project updates, reporting progress, and communicating effectively about project timelines and any potential challenges
• Strong problem-solving communication skills, including the ability to articulate challenges, propose effective solutions, and collaborate with team members to implement resolutions
• Demonstrated commitment to staying up to date with relevant trends, tools, best practices, and changes in your field required
• Demonstration of innovative thinking and problem-solving skills

Responsibilities

• Lead and coordinate SEO tasks during site transitions, serving as the main point of contact for SEO-related issues
• Independently manage and prioritize the structure of work, taking ownership of task triaging, managing project assignments, and overseeing site transition timelines
• Collaborate with developers, project managers (PMs), and stakeholders to align on project goals and timelines
• Proactively identify potential risks or issues and develop strategies to mitigate them
• Communicate technical SEO requirements and recommendations to developers, designers, and PMs in a clear and actionable manner
• Work closely with cross-functional teams to ensure SEO best practices are incorporated into site development and transition workflows
• Provide detailed documentation and reports for stakeholders to ensure transparency and accountability
• Troubleshoot and research complex SEO issues to resolve client questions effectively
• Simplify and translate technical SEO concepts for non-technical stakeholders, ensuring clarity and understanding
• Provide training and support on SEO best practices, including QR code and campaign setup, paid media integration, and launch best practices
• Conduct in-depth requirements gathering for site transitions, including: Analytics implementation (e.g., GA4, GTM setups). Domain configuration and verification. Unique site setups and considerations
• Draft and deliver technical write-ups and recommendations for SEO best practices tailored to each project
• Address specialized SEO topics and areas of expertise, including: Web Vitals, Google Search Console, Duplicate Content / Canonicals, Backlinks, GA4, GTM, Developer capabilities and limitations, DNS and domain management, Pixel installation, UTM tracking
• Create comprehensive page redirect mappings to preserve SEO equity
• Verify proper domain redirects post-launch to ensure functionality and accuracy
• Conduct quality assurance checks to identify and resolve redirect issues
• Set up and configure key SEO tools, including: Google Analytics 4 (GA4) and Google Tag Manager (GTM). Google Search Console and Bing Webmaster Tools. Submit XML sitemaps to search engines for indexing. Validate CMS settings to ensure compatibility with SEO goals
• Conduct thorough scans and audits to identify and resolve: GTM tags and configurations. Noindex pages. Broken links. Canonicalization issues
• Python scripting and debugging
• Running REPL scripts and debugging
• Verify and validate top 250-page redirects to maintain rankings for high-priority pages
• Monitor Core Web Vitals and create dashboards to track performance leveraging Looker Studio
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

4-year College degree

Benefits

Remote work