Seo Specialist

Summary

Join Outliant, a fully-remote digital product development and startup consulting company, as a Senior SEO Specialist with Link-Building expertise. You will be responsible for optimizing website content, improving search rankings, and driving organic traffic through keyword research, performance analysis, and implementation of on-page and off-page SEO strategies. This senior-level role requires a minimum of 5 years of experience in SEO and proven expertise in link-building campaigns. You will collaborate with cross-functional teams and stay updated on the latest SEO trends. Outliant offers a fun and casual work environment with benefits including unlimited PTO, non-working holidays, salary increases, performance-based bonuses, and referral bonuses.

Requirements

• Minimum of 5 years of experience in SEO, with proven expertise in developing and executing successful link-building campaigns
• Proficiency in keyword research tools, on-page optimization, and technical SEO
• Strong understanding of white-hat link-building techniques, outreach strategies, and backlink analysis
• Experience using tools such as Ahrefs, Semrush, Moz, or similar to identify link opportunities and evaluate backlink profiles
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• Excellent attention to detail and organizational skills
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• A proactive and innovative mindset with a passion for staying ahead of SEO and link-building trends and technologies

Responsibilities

• Conduct thorough keyword research to identify high-potential keywords and phrases that align with the company's content strategy and business goals
• Optimize website content, meta descriptions, titles, and tags to improve search engine rankings and user experience
• Perform technical SEO audits to identify and resolve website issues that may impact search engine crawling, indexing, and raking
• Identify relevant link-building opportunities, conduct outreach to website owners, bloggers, and influencers, and foster relationships to secure quality backlinks
• Develop, implement, and manage effective link-building strategies to acquire high-quality backlinks from authoritative websites, boosting the website's domain authority and search visibility
• Work with content creators to ensure that all website content adheres to SEO best practices and is optimized for target keywords
• Use SEO tools and analytics platforms to monitor website performance, track rankings, and analyze organic traffic trends
• Prepare and present regular reports on SEO performance, including traffic, ranking, and conversion rates, providing insights and recommendations for improvement
• Analyze competitor SEO strategies and performance to identify opportunities and inform the company's SEO strategy
• Work closely with cross-functional teams, including web development, content, and marketing, to align SEO strategies with overall business goals and ensure seamless implementation
• Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure the company remains competitive in search rankings

Preferred Qualifications

• Familiarity with HTML, CSS, and other web development languages
• Experience with link-building and outreach strategies
• Proficiency in using SEO tools such as Ahrefs, Semrush, Google Search Console

Benefits

• Unlimited PTO
• Non-working holidays per country of residence
• Salary increases and performance-based bonuses
• Referral bonuses
• Fun and casual work environment
• Employee engagement activities and virtual gatherings